Scott Wysong, Ph.D.

Scott Wysong holds an MBA and Ph.D. in Marketing from the University of Texas at Arlington and a BA in Economics from Vanderbilt University.

He has published a number of research articles in academic outlets and conducted research for over 100 firms, including economic impact studies for the Duck Commander Independence Bowl, Taylor Swift ‘1989’ Concert, Red River Rally and U.S. Hot Air Balloon Championship, Garth Brooks concerts, Christmas on Caddo Fireworks Festival, Red River Revel Arts Festival, National Hot Rod Association (NHRA) Region 4 Qualifying, Texas Bass Champs Team Tournament Sponsored by Yamaha, Battle on the Border High School Football Showcase, Cirque du Soleil’s ‘Toruk,’ Highland Jazz & Blues Festival, Gusher Days Festival, Louisiana High School Athletic Association (LHSAA) State Wrestling Tournament, Shreveport Mardi Gras Parades and the Red River State Fair Classic.

Since 2002, he has been an active member in the International Association of Venue Managers (IAVM). Prior to his career in marketing, Dr. Wysong was Director of Operational Audits for Osteopathic Health System of Texas for nearly a decade.

Recent Courses

MARK 5F50: Foundation of Marketing
MARK 6305: Value-Based Marketing
BUAD 8390: The Capstone Consulting Experience

Research Interests

Customer Service
Sports Marketing

Selected Publications

Wysong, Scott and Rosemary Maellaro (2013). “An Empirical Examination of Mega-event Volunteer Satisfaction and the Introduction of the Volunteer Selection Improvement Process (VSIP) Model,” The International Journal of Sport and Society, Vol. 3 (2), pp. 123-136.

Wysong, Scott and Sri Beldona (2007). “Putting the ‘Brand’ Back into Store Brands: An Exploratory Examination of Store Brands and Brand Personality,” Journal of Product and Brand Management, Vol. 16 (4), pp. 226-235.

Wysong, Scott and Jim Munch and Susan Kleiser (2002). “An Investigation into the Brand Personality Construct, its Antecedents and its Consequences,” In American Marketing Association Winter Educators’ Conference: Marketing Theory and Applications ed. Kenneth R. Evans and Lisa K. Scheer: Chicago, Illinois, pp. 512-518.


Wysong, Scott and Rosemary Maellaro (2016). “The Importance of Volunteer Training at Collegiate Mega-Events,” College Sport Research Institute Conference, Columbia, SC.

Wysong, Scott and Gerhard Trosien and Don Hancock (2008). “Cheer for the Home Team … to Go Green! An Exploratory Examination of Fans' and Facility Executives’ Attitudes toward Environmentally Friendly Sports and Entertainment Venues,” European Association for Sport Management: Heidelberg, Germany.