Scott Wysong

Scott Wysong

Associate Professor
Braniff Graduate Building


Scott Wysong is an Associate Professor in the Satish & Yasmin Gupta College of Business at the University of Dallas. Dr. Wysong holds a MBA and Ph.D. in Marketing from the University of Texas at Arlington and a BA in Economics from Vanderbilt University. He has been at the University of Dallas since 2001 and teaches classes in Value-Based Marketing, Brand Marketing, Facility and Event Management and Services Marketing.

Working either as a consultant or supervising teams of students, Dr. Wysong has been involved in over 100 marketing research studies for firms such as the Arena Football League (af2), Frisco RoughRiders, Verizon Theatre, American Airlines Center, Dallas CityArts Festival, The Texas Stampede and Baylor University Athletics to name a few. Prior to academia, he worked in healthcare for eight years as an operational auditor for the Osteopathic Health System of Texas.

Dr. Wysong's research interests include branding, customer service and consumer behavior and a number of his research papers have been published in academic outlets such as the American Marketing Association Proceedings, Journal of Product & Brand Management, The Sport Journal and International Journal of Retailing & Distribution Management. In addition, he has been a member of the International Association of Venue Managers since 2002 and currently serves on their Research Committee.

Download curriculum vitae