The Alumni Relations Office will kick off 72 hours of social media and online initiatives geared towards increasing the alumni participation rate—the Cor Challenge—on Thursday, May 2. They are looking for alumni faculty members to reach out to other alumni to encourage them to donate to the Cor Fund.
"The Cor Challenge is about three things," said Leah Looten, alumni relations officer. "Increasing the alumni participation rate, elevating the conversations about UD and giving—what we love about UD and the reasons why we want it to flourish—and financial support."
The alumni participation rate, the percentage of alumni that give, is a factor in academic rankings and the decision-making process of most philanthropic foundations and other prospective donors.
Last year's campaign (called MoneyBomb) increased the alumni participation rate from 11.3 percent to 15.1 percent and raised more than $74,000 from 564 alumni in three days. Millennial alumni were particularly active last year as illustrated by the Class of 2011's participation rate, which increased from 11 percent to 28 percent.
"If you are a faculty or staff alumnus – or not—and you would like to represent UD to alumni in the Cor Challenge, please contact Joe or me. We'd love to add your name to the Cor Squad or hear about why you participate," said Looten.