Tower Magazine, Viewbook Receive Accolades from CASE District IV

Viewbook CoverTwo UD publications were recently recognized by the Council for the Advancement and Support of Education (CASE), the country's largest organization for higher education fundraising, alumni relations and marketing and communications professionals. The new viewbook for undergraduate admission, "Aspire to Be: A Compendium of Stories, Facts, Illustrations & Idiosyncrasies to Consider When Choosing UD," and the summer 2012 issue of Tower magazine each received a 2013 Accolade from CASE District IV.

The CASE Accolades program recognizes the best publications, development work and events programming produced by university advancement offices. District IV consists of 261 private and public colleges and universities in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.

"The most remarkable part of these two projects is that they were collaborative efforts completed almost entirely in house, using expertise available right here on campus," said Bill Hartley, director of marketing and communications. "In doing so, we saved thousands that would normally have been paid to outside vendors that most likely would not have been able to communicate UD's distinct personality."

Tower, the university's alumni magazine, recently underwent a thorough reorganization of content and design based, in part, on results from a recent reader survey. The recognized issue featured the unusual story of how physics played an essential role in building Braniff Memorial Tower. The viewbook was a combined effort of the Office of Undergraduate Admission and the Office of Marketing and Communications. The finished product took nearly seven months of research, planning, writing and design.

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