Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

President Appoints Provost Search Committee

After consulting with members of the University of Dallas Board of Trustees and Faculty Senate, as well as academic deans and administrators, President Thomas W. Keefe began the search process to find the university's next provost by announcing the appointment of a provost search committee. The chief academic officer position will be left open at the end of the spring semester when Provost Charles "C.W." Eaker retires.

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Boomtown: UD Stands to Gain as Development Surges All Around

After the Dallas Cowboys played their last game of the Texas Stadium era in 2008, many contemplated Irving's future and its ability to attract more residents, visitors and development. Now, nearly a decade since America's Team left town, the area, like the University of Dallas, is undergoing a transformation of its own on a scale not seen in Las Colinas since its formative years decades ago.

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