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Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

Scherer Lecturer Poses American Economy's 'Big Questions'

Father Joseph W. Koterski, associate professor of philosophy at Fordham University, will deliver the keynote for this week's University of Dallas Scherer Lecture, "A Practical Moral Vision for the American Economy," in which he addresses the state of current natural law reflected on economics.

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Rome Essay Winner Focuses on Greater Appreciation for Beauty

A new insight and awareness of beauty became the subject of the essay, titled "Learning to See," that won Aspen Daniels, BA '19, first place in the fall 2016 University of Dallas Rome Program Essay Contest, which engages students studying abroad through the university's Rome Program in describing a place they visited or an encounter they had during their study abroad semester, exploring how some part of the Rome Program curriculum better enabled them to comprehend that experience.

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Learning to See

I was shocked by the beauty I saw when I stepped inside the door, and I wondered how I could have missed this before. The church wasn't large, but it didn't need to be because a dome soared upwards above our heads, giving an impression of grandeur. Bea pointed out that the dome was topped by a "lantern," one of our key terms; as we looked around at the marble and gold, naming the different architectural decorations, we realized how much skill it had taken to craft every detail.

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