Marketing, MBA, Concentration

The marketing concentration is designed for MBA students who wish to pursue a career in marketing by learning to combine the most important aspects of marketing strategy with marketing analytics.

About the Concentration

In a rush to measure a marketing plan’s return on investment, many marketers have become too focused on analytics and not focused enough on telling their story. Stories engage customers and are critical to marketing success. We believe that learning to first tell the story and then measure its success will help you stand out in today's competitive landscape.

In addition, digital marketing techniques are integrated into all courses making our graduates well equipped for roles at the manager or director level such as:

• Director of Marketing
• Social Media Manager
• Content Strategist
• Brand Manager
• Chief Marketing Officer

MBA with Marketing Concentration Courses