Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

University of Dallas Announces 2020 Gupta Hall of Fame Inductees

The University of Dallas' Satish and Yasmin Gupta College of Business is honored to announce its 2020 Hall of Fame inductees, including Gail Warrior Suchy, MBA '99, CEO of CASPR Group; Michael Stedman Wyatt, MBA '91, executive managing director at Cushman & Wakefield of Texas; and John L. Zogg, Jr., MBA '92, managing director at Crescent Real Estate LLC. New Gupta Hall of Fame members will be inducted during the annual award ceremony on Friday, Jan. 24, 2020, from 6-8 p.m.

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In Memoriam: University Mourns Passing of Beloved Professor

On Dec. 23, 2019, the university bid farewell to a beloved faculty member and alumnus. Professor of English John Alvis, BA '66 MA '69 PhD '73, passed away at age 75, less than two weeks after the passing of his wife, Sara Kathleen, MA '71, to whom he was married for more than 50 years.

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