Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

Women In Business Leadership: Integrating Work and Family

The Spring 2019 Women in Business Leadership Panel and Networking Event featured Dallas/Fort Worth's top female leaders and executives. Leaders in their fields joined University of Dallas students, faculty and alumni for lunch and discussion. They shared insights and tips for living both halves of their lives: the work/life integration.

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Parents Support University in Late Daughter's Memory

Mike Kiegerl's youngest daughter, Christine, would have graduated from UD in the Class of 1994, but just before her graduation, she was struck by an impaired truck driver and died instantly. Kiegerl and his wife, Peggy, established the Christine S. Kiegerl Memorial Scholarship in their girl's memory in 1997.

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