Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

Emergency Relief Fund Renders Fast Aid to Students in Need

Edisson Ramos, BA '20, is one of many students receiving assistance from UD's COVID-19 Emergency Relief Fund, which has currently raised nearly $90,000; the first of the funds were distributed last week to help students make their April rent, and Director of Financial Aid Taryn Anderson, BA '07, is in the process of distributing a second wave to students with housing or food insecurity or in need of Wi-Fi or other resources for online learning.

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Words of Wisdom, Advice Bolster Educators Now Teaching from Afar

In our current condition, with most of the U.S. sheltering in place and/or learning and working from our homes, it's hard to imagine that just 20 days ago, teachers and those aspiring to be teachers gathered together for the fourth annual Excellence in Education conference at the University of Dallas, organized, run and sponsored by UD's Education Department, but so they did, and so we will all do -- gather together, that is -- some day again.

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