Adele Dawn Berndt, PhD, International Visiting Professor
Adele Berndt is currently an Associate Professor at Jönköping International Business
School (JIBS), Sweden. She studied and worked in South Africa prior to her move to
Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).
Her areas of marketing interest include (but is not limited to) Services’ Marketing
and Consumer Behaviour. She has presented papers various national and international
conferences as well as authored and edited a number of books on these topics. She
is a member of the Academy of Marketing Science and the South African Institute of
Management Scientists (SAIMS).
She is an animal lover, making her research on the use of animals in Marketing and
Marketing Communication a “pet” topic!