Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact



Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!



Politics Major Empowers Youth, Shares Story Through Theater

Although she herself is not able to vote, Liz Magallanes, BA '18, works to make voting possible for other people. She first got involved with the organization Mi Familia Vota in 2014 and has been contributing to their endeavors ever since, including working with high school students in Dallas ISD. Additionally, she recently had a role in the play "Deferred Action."

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Transfer Students (Re)discover Home at UD

Once friends at John Paul II High School in Plano, Texas, Stephanie Lobo, BA ’18, and Rebecca Luna, BA ’19, can both remember the moments they set their horizons on transferring to the University of Dallas. Though their paths diverged briefly following high school, their friendship is now reunited on our university’s Irving campus.

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