Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

UD Welcomes New Generation of Crusader Alumni

Outdoor chairs filled up quickly as droves of graduates, professors, families and friends arrived on the Braniff Mall the morning of Sunday, May 12, to participate in the 59th annual Spring Commencement Ceremony in honor of UD’s new generation of Crusader alumni.

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Board of Trustees Names John G. Plotts as Interim President

The University of Dallas Board of Trustees has announced the appointment of Executive Vice President John G. Plotts, Ed.D., as interim president of the university. Plotts joined the university in December of 2008, initially serving in the roles of associate provost and dean of undergraduate admissions.

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Professor of English Eileen Gregory, PhD, Named 2018 Piper Professor

"That's what our teaching, and all our talk about the reflective life, boils down to -- efforts to keep brilliance in our hearts, to remember the lightness that is native to our spirit," said 2018 Piper Professor Eileen Gregory, Ph.D, professor of English. The Piper Award honors 10 professors annually in Texas colleges and universities for outstanding achievements in their profession and is widely regarded as the most prestigious award of its kind in the state.

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