Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

The Distinctive Look of UD

I was always puzzled by the look of UD until one afternoon several years ago. While hiking through the woods above the seminary with my family, I happened upon something extraordinary: jutting out of the ground was the corner of a rock painted with exquisite patterns.

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University of Dallas Names New Dean of Students

UD is pleased to announce that Julia Carrano, J.D., BA '02, will return to her alma mater on July 15 as the university's new dean of students. In this role, she will lead the Office of Student Affairs in its mission "to cultivate an authentic Catholic community that holistically develops students for leadership and service to the world."

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