Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

When Foresight Is 20/20: Endowment Gains 27 Percent in One Stroke Thanks to $10 Investment 24 Years Ago

At a time when many small liberal arts universities are struggling, the University of Dallas has some good news to offer: The strategic sale of the apartment complex owned by the university for 24 years has increased the endowment by nearly 27 percent, or $16 million, bringing the current value to over $76 million. Further, this increase is predicted to eventually generate an additional $800,000 annually for UD's operations, capital and maintenance budgets.

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