Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

UD Launches Reading Initiative, Partners with Local Schools

During the course of the 2018-19 academic year, the university will sponsor a series of lectures, art exhibits, panel discussions and other activities centered around All the Light We Cannot See, the first chosen book for this new community reading initiative, culminating in author Anthony Doerr's visit to campus as the 2019 Eugene McDermott lecturer.

+ Read More