Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

UD Earns Recognition Among America's Best Liberal Arts Colleges

The University of Dallas has been recognized in the 2017-18 Colleges of Distinction Guidebook for the eighth consecutive year among nearly 400 of America's best liberal arts institutions. The annual college guidebook featured the university for having one of the nation's most vibrant college communities and named UD as one of three Catholic Colleges of Distinction in Texas.

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Endowment Honors Father, Helps Students Go to Rome

Charles T. Uhl, who worked in UD's IT Department, sent four of his five children to UD and to Rome. When their father passed away, the Uhl children, along with their mother, Nancy, set up a scholarship fund in his name to enable more students to be able to afford Rome each semester.

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Iraqi Couple Will Use UD Education to Enrich, Preserve Culture

They came here so that someday, they can go back with even more to offer. Sana Kandalan, MA '19, and Anmar Oghanna, MBA '19, a wife and husband, both received scholarships to pursue graduate education at UD; they hope to use their degrees and experiences here to better serve their community back home in Erbil.

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