Sri Beldona is a Professor of Management, and also serves as Associate Dean for Academic
Affairs. Prior to his appointment at the University of Dallas, he worked as Vice President
of Strategic Planning at Marketing Management, Inc. in Fort Worth.
Dr. Beldona received his doctorate in Business Administration from Temple University,
where he concentrated on International Business and Strategic Management. His areas
of expertise include product and brand management, consumer behavior, international
marketing and Business Analytics. He teaches courses in International Business, Business
Analytics, Import/Export, Intercultural Management, and the Capstone Experience.
Dr. Beldona has several active research projects and has published a number of articles
regarding branding, consumer behavior and global business. His work has included studies
of the effect of country associations on a brand's personality, store brands, and
the impact of population growth on human development index. His recent work has appeared
in Journal of Retailing, Journal of Business, Marketing Letters, and Managerial Auditing
Journal, Journal of Product & Brand Management among others.