Contact
Email: aberndt@udallas.edu
Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).
Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).
She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!
The University of Dallas recently earned high marks of excellence from leading publications – including moving up to the #2 spot for “Best Value” among U.S. News & World Report’s "Best Colleges" in the West, as well as The Princeton Review’s Best 388 Colleges and “America’s Top Colleges” by Forbes.
+ Read MoreThe University of Dallas welcomes more than a dozen new faculty members this 2022-23 academic year. Their knowledge and insights will further enrich student learning in many disciplines, including art, biology, chemistry, computer science, economics, English, mathematics, philosophy, physics, and Spanish.
+ Read MoreThe University of Dallas welcomed the 421 members of Class of 2026 to campus last week, the second largest incoming class in its 66-year history. About 49% come from outside of Texas, representing 38 states and 270 cities, and international students from as far away as Vietnam.
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