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Adele Dawn Berndt, PhD

Adele Dawn Berndt, PhD, International Visiting Professor

Adele Dawn Berndt, PhDContact

Email: aberndt@udallas.edu

Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden. She studied and worked in South Africa prior to her move to Sweden in 2012 (at the University of Johannesburg and at Monash South Africa).

 Her areas of marketing interest include (but is not limited to) Services’ Marketing and Consumer Behaviour. She has presented papers various national and international conferences as well as authored and edited a number of books on these topics. She is a member of the Academy of Marketing Science and the South African Institute of Management Scientists (SAIMS).

 She is an animal lover, making her research on the use of animals in Marketing and Marketing Communication a “pet” topic!

 

News

UD Earns Top Marks in Annual College Rankings

The University of Dallas recently earned high marks of excellence from leading publications – including moving up to the #2 spot for “Best Value” among U.S. News & World Report’s "Best Colleges" in the West, as well as The Princeton Review’s Best 388 Colleges and “America’s Top Colleges” by Forbes.

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