Connecting Companies and Classrooms

The Satish & Yasmin Gupta College of Business faculty are always exploring new ways to inspire and prepare their students to excel in their careers. The creativity of Associate Professor Laura Munoz gave her students the unique opportunity to not only hear from a CEO but also attend a personalized career fair right inside their classroom.

Joe Popolo, CEO of Freeman Company, the world’s largest brand experience company, guest-lectured in Munoz’s business-to-business (B2B) marketing class. Popolo is part of the University of Dallas’ Executives on Campus program and has been CEO at Freeman for over eight years, helping grow the company into a global brand. During his appearance, Popolo not only helped students learn about marketing but also shared his insights on leadership and managing a global company.

Paired with the lecture, Freeman Company corporate recruiter Sarah Wiegand helped students learn more about the company and get connected with career opportunities at Freeman. Coming out of the event, one student has already accepted a summer position at the company, and many students are in discussions about opportunities beginning this fall.

“As a faculty member, the Executives on Campus program allows me to advance our mission to provide experiential learning and create ethical leaders by bringing experts in their fields to talk about what’s currently going on in their industries,” said Munoz. “We want to encourage companies to come and meet the great pool of talent we have here in the college of business.”

For more information on the Executives on Campus program and getting involved with UD, contact the COB Dean's office at cobdean@udallas.edu.