Connecting Companies and Classrooms
Date published: May 31, 2017
The Satish & Yasmin Gupta College of Business faculty are always exploring new ways
to inspire and prepare their students to excel in their careers. The creativity of
Associate Professor Laura Munoz gave her students the unique opportunity to not only
hear from a CEO but also attend a personalized career fair right inside their classroom.
Joe Popolo, CEO of Freeman Company, the world’s largest brand experience company,
guest-lectured in Munoz’s business-to-business (B2B) marketing class. Popolo is part
of the University of Dallas’ Executives on Campus program and has been CEO at Freeman
for over eight years, helping grow the company into a global brand. During his appearance,
Popolo not only helped students learn about marketing but also shared his insights
on leadership and managing a global company.
Paired with the lecture, Freeman Company corporate recruiter Sarah Wiegand helped
students learn more about the company and get connected with career opportunities
at Freeman. Coming out of the event, one student has already accepted a summer position
at the company, and many students are in discussions about opportunities beginning
“As a faculty member, the Executives on Campus program allows me to advance our mission
to provide experiential learning and create ethical leaders by bringing experts in
their fields to talk about what’s currently going on in their industries,” said Munoz.
“We want to encourage companies to come and meet the great pool of talent we have
here in the college of business.”
For more information on the Executives on Campus program and getting involved with
UD, contact Associate Director of Corporate Relations Ben Gibbs at firstname.lastname@example.org.