Date published: June 6, 2017
University of Dallas professors Dale Fodness, Ph.D., and Laura Munoz, Ph.D., have
over 30 years of combined marketing experience. They are researchers, published authors,
business owners and consultants, but at the heart of their marketing passion, they
are educators.
So when neighboring NCH Corporation needed a way to improve their employees’ knowledge in business to business (B2B) marketing strategies through social media, they approached Fodness and Munoz in the Satish & Yasmin Gupta College of Business to help them deliver a seminar to their executive leadership team.
"When NCH came to us about collaborating on social selling, I was thrilled to share some of the ways businesses can use social media and content marketing to better understand their customers, their competition, and their own marketing and sales objectives," said Munoz.
Together, NCH and the college of business designed an executive education training seminar that covered seven key aspects of using social selling as a means to increase leads. Fodness and Munoz, both experts in social selling, helped NCH develop strategies to unify their global brands and boost their social selling index. NCH’s sales team left the seminar armed with new tactics to leverage social media for B2B marketing.
“As an educational partner of the university, we benefit from these educational opportunities that come from working so closely over the years,” said Lester Levy Jr., Co-CEO and Co-President of NCH Corporation. “Dr. Fodness and Dr. Munoz helped us better understand how we’re currently using our social media and how we can improve our strategy moving forward.”
Executive education is part of the University of Dallas’ commitment to further the educational goals of our community and corporate partners. For more information on these programs at UD, contact Ben Gibbs, Associate Director of Corporate Relations, or visit the Executive Education page.
The university mourns the passing of Professor Emeritus of Chemistry Jack Towne, Ph.D. (April 23, 1927 - July 8, 2019), who passed away in his Irving home at age 92. He had a long, celebrated career in education, culminating in his roles at UD.
+ Read MoreJuly 1 marked an era of new beginnings at the University of Dallas as Thomas S. Hibbs, Ph.D., BA '82 MA '83, stepped into the limelight as the university’s ninth and first alumnus president. And his early morning arrival on UD’s Irving campus denoted a full-circle homecoming for the former Holy Trinity seminarian.
+ Read MoreOn July 9, President Thomas S. Hibbs, Ph.D., BA '82 MA '83, along with Alex and Martha Galbraith, parents of alumna Alison Galbraith, BA '12, signed the C.W. Eaker Scholarship Fund for Chemistry/Biochemistry at UD. The endowed scholarship is the first to be received by Hibbs since his presidency began on July 1; it honors longtime and much-loved chemistry professor C.W. Eaker, Ph.D., who served UD with distinction for over 40 years, first as a faculty member, then as dean of Constantin College and finally as provost of the university.
+ Read More
