Date published: June 6, 2017
University of Dallas professors Dale Fodness, Ph.D., and Laura Munoz, Ph.D., have
over 30 years of combined marketing experience. They are researchers, published authors,
business owners and consultants, but at the heart of their marketing passion, they
are educators.
So when neighboring NCH Corporation needed a way to improve their employees’ knowledge
in business to business (B2B) marketing strategies through social media, they approached
Fodness and Munoz in the Satish & Yasmin Gupta College of Business to help them deliver
a seminar to their executive leadership team.
"When NCH came to us about collaborating on social selling, I was thrilled to share
some of the ways businesses can use social media and content marketing to better understand
their customers, their competition, and their own marketing and sales objectives,"
said Munoz.
Together, NCH and the college of business designed an executive education training
seminar that covered seven key aspects of using social selling as a means to increase
leads. Fodness and Munoz, both experts in social selling, helped NCH develop strategies
to unify their global brands and boost their social selling index. NCH’s sales team
left the seminar armed with new tactics to leverage social media for B2B marketing.
“As an educational partner of the university, we benefit from these educational opportunities
that come from working so closely over the years,” said Lester Levy Jr., Co-CEO and
Co-President of NCH Corporation. “Dr. Fodness and Dr. Munoz helped us better understand
how we’re currently using our social media and how we can improve our strategy moving
forward.”
Executive education is part of the University of Dallas’ commitment to further the
educational goals of our community and corporate partners. For more information on
these programs at UD, contact Ben Gibbs, Associate Director of Corporate Relations, or visit the Executive Education page.
