Date published: June 6, 2017
University of Dallas professors Dale Fodness, Ph.D., and Laura Munoz, Ph.D., have
over 30 years of combined marketing experience. They are researchers, published authors,
business owners and consultants, but at the heart of their marketing passion, they
are educators.
So when neighboring NCH Corporation needed a way to improve their employees’ knowledge in business to business (B2B) marketing strategies through social media, they approached Fodness and Munoz in the Satish & Yasmin Gupta College of Business to help them deliver a seminar to their executive leadership team.
"When NCH came to us about collaborating on social selling, I was thrilled to share some of the ways businesses can use social media and content marketing to better understand their customers, their competition, and their own marketing and sales objectives," said Munoz.
Together, NCH and the college of business designed an executive education training seminar that covered seven key aspects of using social selling as a means to increase leads. Fodness and Munoz, both experts in social selling, helped NCH develop strategies to unify their global brands and boost their social selling index. NCH’s sales team left the seminar armed with new tactics to leverage social media for B2B marketing.
“As an educational partner of the university, we benefit from these educational opportunities that come from working so closely over the years,” said Lester Levy Jr., Co-CEO and Co-President of NCH Corporation. “Dr. Fodness and Dr. Munoz helped us better understand how we’re currently using our social media and how we can improve our strategy moving forward.”
Executive education is part of the University of Dallas’ commitment to further the educational goals of our community and corporate partners. For more information on these programs at UD, contact Ben Gibbs, Associate Director of Corporate Relations, or visit the Executive Education page.
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