University of Dallas professors Dale Fodness, Ph.D., and Laura Munoz, Ph.D., have
over 30 years of combined marketing experience. They are researchers, published authors,
business owners and consultants, but at the heart of their marketing passion, they
are educators.
So when neighboring NCH Corporation needed a way to improve their employees’ knowledge in business to business (B2B) marketing strategies through social media, they approached Fodness and Munoz in the Satish & Yasmin Gupta College of Business to help them deliver a seminar to their executive leadership team.
"When NCH came to us about collaborating on social selling, I was thrilled to share some of the ways businesses can use social media and content marketing to better understand their customers, their competition, and their own marketing and sales objectives," said Munoz.
Together, NCH and the college of business designed an executive education training seminar that covered seven key aspects of using social selling as a means to increase leads. Fodness and Munoz, both experts in social selling, helped NCH develop strategies to unify their global brands and boost their social selling index. NCH’s sales team left the seminar armed with new tactics to leverage social media for B2B marketing.
“As an educational partner of the university, we benefit from these educational opportunities that come from working so closely over the years,” said Lester Levy Jr., Co-CEO and Co-President of NCH Corporation. “Dr. Fodness and Dr. Munoz helped us better understand how we’re currently using our social media and how we can improve our strategy moving forward.”
Executive education is part of the University of Dallas’ commitment to further the educational goals of our community and corporate partners. For more information on these programs at UD, contact Ben Gibbs, Associate Director of Corporate Relations, or visit the Executive Education page.
“People ask me, ‘Do you wish you had gotten a degree in human resources instead of psychology?’, and my answer is ‘No,’” said Trustee Julie Weber, BA ’91, who took her psychology degree from UD to become the VP and Chief of People at Southwest Airlines.
+ Read MoreThe University of Dallas has announced a new director of civil rights, Luciana Milano. Milano, who has a Bachelor of Arts in government from Harvard College and a J.D. from Southern Methodist University’s Dedman School of Law, began her new role on Oct. 12.
+ Read More“This is the first time we’ve had a scholarship in honor of a great Catholic intellectual — and now, within the last year, saint,” said President Thomas S. Hibbs, Ph.D., BA ’82 MA ’83, by way of introducing the St. John Henry Newman Scholarship in Philosophy recently endowed by alumnus Matthew Hejduk, MA '98 PhD '06, and his wife, Julia Hejduk, Ph.D. Julia was a colleague of Hibbs during his time at Baylor University, where she teaches in the Classics Department.
+ Read More
