How to Wear a Positive Message On Your Sleeve
In a world in which headlines constantly scream horror, tragedy and dire prediction,
positive messages are needed more than ever. Spreading them, however, can take some
Jake Thompson, MBA 08, didn't expect to need so much patience when he founded the
lifestyle apparel brand Compete Every Day. He just knew that he had a positive message
to spread and needed a way to do it. A friend suggested clothing as the medium, so
clothing it became.
I had no apparel, e-commerce, fashion or retail experience when I launched Compete
Every Day, Thompson said. Its been a lot of trial and error.
While Thompson never expected an overnight success, he thought the road to a sustainable
business with a team of employees would be less long and winding than its been.
Courage and persistence, along with a strong team of supporters and the relationships
he built in UDs MBA program, combine to create Thompsons recipe for progress and ultimately