Richard Miller, Greg Bell, Dale Fodness, J. Lee Whittington - Satish & Yasmin Gupta
College of Business
"Sustainability through stakeholder value creation"
In the Authors' Words
The University of Dallas’ Satish and Yasmin Gupta College of Business (SYGCOB) has
been at the forefront of defining sustainability education over the past decade. In
part, this leadership has been due to its inclusive, holistic nature with regards
to sustainability education in the MBA program. The faculty believe that the best
approach to teaching sustainability is best achieved across the curriculum to expose
the students to multiple perspectives. In order to provide a cohesive element across
the program, a stakeholder value creation perspective was incorporated into the classes
to provide a consistent framework. With this perspective as the starting point, four
classes in particular, Business and Society, Value-Based Marketing, Managing Complex Organizations, and Sustainable
Supply Chain Management are used to describe how this approach readies students to meet the SYGCOB’s mission
of preparing principle and moral leaders.
In sum, the book chapter provides an overview of how each class uses its unique perspective
of delivering stakeholder value with respect to the topic of sustainability. The chapter
also builds upon the SYGCOB’s commitment to experiential learning in all classes by
including several exercises for each class.
The chapter also discusses how the holistic and stakeholder value creation perspective
extends to the SYGCOB’s Sustainable Business Network’s events. The events bring together
a variety of corporations and individuals from across the Dallas-Fort Worth metroplex
to discuss a wide spectrum of topics that pertain sustainability. During the three
years of the network’s existence, over 1000 people have joined in the conversation
about sustainability from many differing perspectives.
Miller, R. J., Bell, R. G., Fodness, D., & Whittington, J. L. (Forthcoming). Sustainability
through stakeholder value creation. In J. Alevalo & S. Mitchell. Sustainable Management Education Handbook. Springer.
Faculty Profiles: Richard Miller | Greg Bell | Dale Fodness | J. Lee Whittington