"The Importance of Volunteer Training at Collegiate Mega-Events"
In the Author's Words
College sports have become big business and no NCAA event brings in as much money
as the Final Four in basketball. In 2006, the NCAA signed a TV rights agreement for
its March Madness with CBS Sports and Time Warner for nearly 11 billion dollars over
14 years . This further increases the pressure to ensure that fans enjoy the event.
Yet, many of the people helping out at the event - those who have direct interaction
with the fans - are volunteers. While a number of previous researchers have examined
volunteer motivations, few have examined volunteer satisfaction. Just as satisfied
employees are likely to provide better service to customers, satisfied volunteers
should deliver a better experience for fans. Thus, this research investigates the
results of a volunteer satisfaction survey that was administered after a recent Final
Four and makes recommendations to further improve recruitment and training methods
in an effort to increase volunteer satisfact ion.
Wysong, Scott and Rosemary Maellaro (2016). “The Importance of Volunteer Training at Collegiate Mega-Events,” College Sport Research Institute Conference, Columbia, SC.
Faculty Profile: Scott Wysong
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