Scott Wysong - Research Insights

Scott Wysong, Satish & Yasmin Gupta College of Business

Scott Wysong"The Importance of Volunteer Training at Collegiate Mega-Events"

In the Author's Words
College sports have become big business and no NCAA event brings in as much money as the Final Four in basketball. In 2006, the NCAA signed a TV rights agreement for its March Madness with CBS Sports and Time Warner for nearly 11 billion dollars over 14 years . This further increases the pressure to ensure that fans enjoy the event. Yet, many of the people helping out at the event - those who have direct interaction with the fans - are volunteers. While a number of previous researchers have examined volunteer motivations, few have examined volunteer satisfaction. Just as satisfied employees are likely to provide better service to customers, satisfied volunteers should deliver a better experience for fans. Thus, this research investigates the results of a volunteer satisfaction survey that was administered after a recent Final Four and makes recommendations to further improve recruitment and training methods in an effort to increase volunteer satisfact ion.

Wysong, Scott and Rosemary Maellaro (2016). “The Importance of Volunteer Training at Collegiate Mega-Events,” College Sport Research Institute Conference, Columbia, SC.

Faculty Profile: Scott Wysong

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