Business Students Put Education into Practice, Place as Finalists in Marketing Contest
Four undergraduate business majors were among the finalists in the Institute of Management
Accountants (IMA)'s marketing contest, "Market the IMA," this September. The students,
Anthony Campise, Lorena Luis Gomez-Sandoval, Cosette Kulda and Mary Trinko, assessed
the current marketing situation for accounting professional organization's Dallas/Fort
Worth chapter and developed a marketing plan advising the IMA to target millennials
as the most promising option for expanding its membership base.
"The project enabled our students to put into practice what they have studied in the
classroom a key concept of the College of Business' educational vision of experiential
learning," said Assistant Professor Laura Serviere-Muoz, who advised the group of
As part of the strategy, students developed a slogan for the chapter, created a schedule
of promotional activities, including direct marketing and social media, and reviewed
the chapter's current communications materials to offer suggestions for improvement.
The students presented their plan to the IMA board members in late September. The
prize included a donation to the College of Business and an invitation for students
to attend a chapter dinner.