Business Students Put Education into Practice, Place in Marketing Contest

Business Students Put Education into Practice, Place as Finalists in Marketing Contest

Four undergraduate business majors were among the finalists in the Institute of Management Accountants (IMA)'s marketing contest, "Market the IMA," this September. The students, Anthony Campise, Lorena Luis Gomez-Sandoval, Cosette Kulda and Mary Trinko, assessed the current marketing situation for accounting professional organization's Dallas/Fort Worth chapter and developed a marketing plan advising the IMA to target millennials as the most promising option for expanding its membership base.

"The project enabled our students to put into practice what they have studied in the classroom a key concept of the College of Business' educational vision of experiential learning," said Assistant Professor Laura Serviere-Muoz, who advised the group of students.

As part of the strategy, students developed a slogan for the chapter, created a schedule of promotional activities, including direct marketing and social media, and reviewed the chapter's current communications materials to offer suggestions for improvement.

The students presented their plan to the IMA board members in late September. The prize included a donation to the College of Business and an invitation for students to attend a chapter dinner.

News

UD Announces Partnership with IWP

Earlier this month, the University of Dallas announced a partnership with the Institute of World Politics (IWP). UD will be the ninth institution of higher learning to partner with IWP.

+ Read More

Teller Family Finds Friendship, Fraternity in Love of Music

Growing up in a half-Irish Catholic family in Cincinnati, the seven Teller children knew a household full of music. Lucy, Brother Jonah and Brother Simon Teller have used the love of music instilled during childhood by their family to become musicians and produce music of their own.

+ Read More

UD Engages Conservation, Behavioral Research Efforts with Dallas Zoo

A few years back, the University of Dallas began to form a relationship with the Dallas Zoo, when Assistant Professor of Biology Deanna Soper, Ph.D., and her colleague, Professor of Psychology Scott Churchill, P.h.D., began taking class trips to the zoo. And in the spirit of further collaboration, the world's leading cheetah expert and conservationist, Laurie Marker, Ph.D., founder and executive director of the Cheetah Conservation Fund (CCF) sponsored by the Dallas Zoo, will join the UD community on Thursday, Oct. 25, to give a lecture about her work rescuing the world's fastest land mammal from extinction.

+ Read More