Business & Society Network Hosts Experts for Corporate Social Responsibility Panel
The Satish & Yasmin Gupta College of Business will host a panel discussion on Friday,
July 11, to explore methods for integrating corporate social responsibility into the
culture of an organization. The event will take place from 7:30 9:30 a.m. in the Haggar
University Center. The complimentary event includes breakfast and two presentations
followed by a 30-minute interactive roundtable discussion and networking with Dallas/Fort
Worth business leaders.
The event is hosted by UD's Business and Society Network, an open forum for building relationships, exchanging best practices, and fostering
dialogue around issues of corporate social responsibility (CSR), sustainability, and
eco-innovation. The presentation partner is EarthPeople Media, a Dallas-based sustainability communications firm and publisher.
Presenters include Jack Lowe, retired CEO of TDIndustries, Inc., (at right) and John
Muros, Ph.D., Senior HR Research Consultant at AT&T. These industry experts will cover
models in servant leadership and sustainability to demonstrate how top organizations
are weaving sustainability thinking into their executive teams and employees.
"There is growing evidence that a company's social responsibility efforts provide
a compelling and important way to engage and retain employees," said Greg Bell, associate
professor at the Satish & Yasmin Gupta College of Business. "Companies such as Cisco
Systems, General Electric and IBM view employee engagement in CSR as a strategic imperative.
Large and small companies should take a closer look at CSR as a means to engage their
"To truly embed CSR within an organization requires engaging the people inside the
organization through a robust, comprehensive program involving human resources," said
John Muros of AT&T. "CSR efforts that are executed without engaging in the full spectrum
of talent management activities run the risk of ending up as notable, but still peripheral,
initiatives, at best, or transparently inauthentic public relations ploys, at worst."
This UD BSN quarterly event is geared toward professionals, students, and business
owners interested in integrating sustainability into their operations, human resources,
supply chains, marketing, and other business functions. To register, click here to visit the BSN page on the University of Dallas website.