UD, Southwest Airlines Team Up for Sustainable Business Network Presentation

UD, Southwest Airlines Team Up for Sustainable Business Network 


Southwest Airlines is known for following "The Golden Rule." Doing the right thing by employees and customers is inherent to who Southwest is as a company.

Successful employee engagement will be the focus of Its All About People, a presentation in collaboration between the University of Dallas Sustainable Business Network (SBN) and one of the worlds most admired companies, Southwest Airlines. The breakfast, which is sponsored by Enterprise Holdings, and presentation will take place at 7:30 a.m. on Friday, March 20, at Southwest Airlines headquarters, located at 2702 Love Field Drive in Dallas.

There is no charge for Its All About People, but advance registration is requested. Visit udallas.edu/sbnrsvp to RSVP. Check-in for the event will begin at 7:15 a.m.

The event will feature Southwest Airlines Vice President of People Julie Weber and Director of Community Programs and Engagement Debra Benton, who will highlight and share best practices utilized by Southwest Airlines in creating successful employee engagement and their impact on the triple bottom line of performance, people and planet. More specifically, the two will discuss topics that include:

  • winning employee hearts and minds;
  • engaging employees in the company's mission and purpose;
  • engaging employees in winning the hearts and minds of customers and the communities served;
  • tying engagement to organizational purposes, missions and visions;
  • building a charitable giving organization upon the grassroots efforts of employees;
  • and, encouraging employees to embrace local causes to make a difference in their communities.

Weber, a 1991 University of Dallas graduate, leads all aspects of human resources at Southwest Airlines. She has more than 20 years of domestic and international human resources experience, beginning her career in human resources with Babich and Associates in Dallas. Weber joined Southwest in 2006 as director of employment and most recently served as senior director of people.

Benton leads Southwest's efforts to do the right thing in the communities it serves. This includes charitable donations, employee volunteerism programs, such as the award-winning Adopt-A-Pilot program, and the corporate golf tournament benefiting Ronald McDonald House. Starting with Southwest's marketing department in 1996, she was director of loyalty marketing, overseeing the award-winning frequent flyer program, Rapid Rewards.

Sustainable Business Network

The University of Dallas Sustainable Business Network (SBN) is an open forum for building relationships, exchanging best practices and fostering dialogue around issues of corporate social responsibility, sustainability and eco-innovation, and corporate governance. Hosted by the university's AACSB-accredited Satish & Yasmin Gupta College of Business, SBN hosts quarterly events and panel discussions on relevant topics led by recognized industry experts. For more information, visit udallas.edu/sbn.


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