Our Team

A wealth of education and experience at your service

Whether formulating marketing strategy or designing the next award-winning piece of collateral, members of the Office of Marketing & Communications bring to the table abundant work experience and years of education from some of the top universities in America and abroad.

Taylor Benvenutti, Graphic Designer

Taylor graduated from Savannah College of Art and Design with a Bachelor of Fine Arts in Graphic Design. She joined the Marketing and Communications team in 2017. Prior to joining the University of Dallas, Taylor designed for Sandow Media, Inc. and American Crafts. In her spare time, she enjoys spending time with her dogs, Rory and Kaz, sketching and traveling.

Aaron Claycomb, Social Media Manager

Aaron Claycomb joined the UD community in April 2016, coming from the Denton Record-Chronicle and the Mayborn Graduate Institute of Journalism at the University of North Texas, where he also earned his master’s degree in journalism. His work has appeared in D Magazine, The Dallas Morning News, the Record-Chronicle and more. When he’s not managing and building UD’s online social media presence, he’s also writing university-related news, including stories of UD alumni, as well as longer, in-depth feature stories for Tower magazine, the university’s alumni magazine. His work here at UD appears in several digital and print mediums, all in an effort to enhance the reputation, visibility and understanding of the university. Aaron is also presently pursuing a Master of Business Administration in UD’s Satish & Yasmin Gupta College of Business.

Roberta Daley, Director of Marketing & Communications Operations & Client Services

Roberta Daley graduated from the University of Newcastle, Australia, with a bachelor’s degree in business (marketing major). She started working at UD in 2010 in the Office of Advancement as office manager, but later assumed the role of creative services coordinator. Roberta, who is now director of marketing & communications operations & client services, provides project management leadership in the development of creative initiatives for marketing and advertising, as well as consults and works with faculty and staff to help plan the composition and layout of publications and production of print and digital design projects.

Callie Ewing, Editor

Callie Ewing graduated from UD with a Bachelor of Arts in English in 2003. After holding various proofreading and editing positions, as well as coordinating and teaching after-school and summer creative writing programs, she returned to UD in 2013 to edit and write marketing copy, news stories and the alumni magazine, among other things. She has three precocious children, one precocious husband, and four pets, and she someday hopes to publish a sprawling work of fiction. She is also currently pursuing a Master of Humanities in the Braniff Graduate School. 

Marta Higbie, Brand Management Specialist

Marta Higbie graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in business administration. She joined the Marketing & Communications team in 2017. Marta is responsible for brand management for the university’s various target audience segments, colleges and programs, including brand planning, development and execution of content. Prior to joining the University of Dallas, Marta worked at The Richards Group as a brand manager for The Home Depot. Outside of life at UD, Marta coaches field hockey and is involved in activities within her church.

Allison McLallen, Media Relations and Content Specialist 

Alison joined the Marketing and Communications team at the University of Dallas in 2018. With over 20 years of award-winning media and media relations experience, she provides content creation and media relations for UD. Collaborating with the designers and other team members, she supports the university’s pursuit of independent thinkers. Alison completed her Masters in Education from Northern Arizona University in 2012. Most recently, Alison was the Director of Media Relations at a community college in Arizona.

Sarah Oates, Lead Designer

Sarah Oates holds two bachelor's degrees in visual communication; one with an illustration concentration from the University of Kansas, the other with a graphic design emphasis from the School of the Art Institute of Chicago. When she's not glued to her Mac creating UD print collateral or brainstorming infographics for Tower magazine, you can find her traveling, teaching and taking yoga classes in various locations across the DFW Metroplex.

Chris Petrawski, Sr. Manager, Brand & Influence

Chris Petrawski joined the Office of Marketing & Communications in September 2015 as the marketing and communications manager for the Satish & Yasmin Gupta College of Business. Chris graduated from the University of Arkansas in 2010 with a BSBA in Marketing Management and earned his MS in Marketing from UTD in 2017. He and the MarComm team at the University of Dallas have been recognized for their work on multiple advertising campaigns including a gold medal in the Educational Advertising Awards in 2016 for the My ROI campaign, which was also featured by Facebook and Instagram as a case study for social media marketing success. Chris sat on the board of Ad 2 Dallas in 2017 on the Public Service team and was the Digital Director for the Be Her First Step campaign for Genesis Women’s Shelter, which won 1st place in the AAF National Public Service Competition. He was recognized in 2018 by Ad 2 Dallas as a 32 under 32 in marketing and advertising in DFW.

Cliff Smith, Executive Director, Marketing

Cliff advises and leads efforts to accurately, clearly and effectively communicate the University of Dallas mission and identity while enhancing its reputation. In twenty years as a marketing communications professional, Cliff has provided creative and strategic leadership across agency, corporate and higher education sectors.

As the son of college professors and a history major who briefly studied graduate linguistics, Cliff’s liberal arts roots run deep. His work is informed by his passion for thinking across disciplines, facilitating collaboration and designing creative solutions to organizational and market challenges.

 Ken Starzer, Web Manager

Ken Starzer graduated from the University of Texas at Dallas with a Masters of Fine Arts in Arts and Technology in 2009. He joined the Office of Marketing and Communications in April 2016 as the web manager. He previously served at UD as the online marketing and communications specialist. His main responsibilities include website development and content curation for udallas.edu, administration and training for the university’s content management system, and assisting in facilitating the university’s online communication strategy. Ken is also a lecturer at the University of Texas at Dallas in the school of Arts, Technology & Emerging Communication. In his spare time, he likes to cook, go camping with his wife Laura, and mess around with photography.