Our Team

A wealth of education and experience at your service

Whether formulating marketing strategy or designing the next award-winning piece of collateral, members of the Office of Marketing & Communications bring to the table abundant work experience and years of education from some of the top universities in America and abroad.

Aaron Claycomb, Communication Specialist

Communications Specialist Aaron Claycomb joined UD in April 2016, coming from the Denton Record-Chronicle. His work has appeared in D Magazine, The Dallas Morning News, the Record-Chronicle and more. Currently, Aaron manages UD’s social media (Facebook, Twitter, Instagram and LinkedIn) and writes for Tower magazine and coordinates media coverage to enhance the reputation, visibility and understanding of the university. Aaron earned a master’s degree in journalism from the University of North Texas and a bachelor’s degree in English from Texas Woman’s University. He is also currently pursuing a Masters of Business Administration at UD.

Roberta Daley, Director of Marketing & Communications Operations

Roberta Daley graduated from the University of Newcastle, Australia, with a bachelor’s degree in business (marketing major). She started working at UD in 2010 in the Office of Advancement as office manager, but later assumed the role of creative services coordinator. Roberta, who is now director of marketing & communications operations, provides project management leadership in the development of creative initiatives for marketing and advertising, as well as consults and works with faculty and staff to help plan the composition and layout of publications and production of print and digital design projects.

Callie Ewing, Copywriter

Callie Ewing graduated from UD with a bachelor's degree in English in 2003. After holding various proofreading and editing positions, as well as coordinating and teaching after-school and summer creative writing programs, she returned to UD in 2013 to edit and write marketing copy and news stories. She has three precocious children, one precocious husband, and four pets, and she someday hopes to publish a sprawling work of fiction. She is also currently pursuing a Master of Humanities in the Braniff Graduate School.

Marta Higbie, Marketing Specialist

Marta Higbie graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in business administration. In 2017, she joined the Marketing & Communications team, which she creates written and visual collateral on behalf of the Satish & Yasmin Gupta College of Business. She also manages social media channels for the college and publishes content to strengthen the university brand. Prior to joining the University of Dallas, Marta worked at The Richards Group as a brand manager for The Home Depot. Outside of life at UD, Marta coaches a club field hockey team.

Sarah Oates, Lead Designer

Sarah Oates holds two bachelor's degrees in visual communication; one with an illustration concentration from the University of Kansas, the other a graphic design emphasis from the School of the Art Institute of Chicago. When she's not glued to her Mac creating UD print collateral or brainstorming infographics for Tower magazine, you can find her traveling, teaching and taking yoga classes in various locations across the DFW Metroplex.

Chris Petrawski, Marketing & Communications Manager 

Chris Petrawski joined the Office of Marketing & Communications in September 2015 as the marketing and communications manager for the Satish & Yasmin Gupta College of Business. Chris develops, plans, organizes, executes, and reviews the marketing and communications activities relating to the College of Business. He graduated in 2009 from the Sam Walton College of Business at the University of Arkansas with a degree in marketing management. He is currently pursuing his Master of Science degree in marketing with an emphasis in digital advertising. When Chris isn’t working or studying, he loves to spend time with his family, friends and his puggle Harvey.

Cliff Smith, Executive Director, Marketing

Cliff advises and leads efforts to accurately, clearly and effectively communicate the University of Dallas mission and identity while enhancing its reputation. In twenty years as a marketing communications professional, Cliff has provided creative and strategic leadership across agency, corporate and higher education sectors.

As the son of college professors and a history major who briefly studied graduate linguistics, Cliff’s liberal arts roots run deep. His work is informed by his passion for thinking across disciplines, facilitating collaboration and designing creative solutions to organizational and market challenges.

 Ken Starzer, Web Manager

Ken Starzer graduated from the University of Texas at Dallas with a Masters of Fine Arts in arts and technology in 2009. He joined the Office of Marketing and Communications in April 2016 as the web manager. He previously served at UD as the online marketing and communications specialist. His main responsibilities include website development and content curation for udallas.edu, administration and training for the university’s content management system, and assisting in facilitating the university’s online communication strategy.