Creative Services Process

Prepare yourself to work with Creative Services.

Learn more about the university's creative services guidelines, then follow these easy steps:

Determine whether or not you should be using creative services

Determining when to use creative services is quite easy. If you are communicating with or marketing to an audience off campus, then you are required to work your project through the Office of Marketing & Communications. All projects aimed at external audiences should adhere to established style guidelines. Our involvement will help maintain a consistent brand across all UD schools, colleges, departments and offices.

Gather approved content

We cannot begin work on a project until we have all materials. All text must be written, edited and have final approvals from all stakeholders before it is submitted.

Think about visuals 

What visual assets do you have or are you prepared to invest in (e.g., photo shoot organized by Creative Services, purchase of stock photography or illustration)? The Office of Marketing & Communications maintains an extensive image library.

Define audience and action

Who is this piece for? What is your call to action or what do you want your audience to do?

Check out the work of others 

Are there examples of the same sort of project being done well by someone else? Start with those examples and make them even better. 

Calculate your budget

Do you have funding for the project and how much do you have to spend?

Determine deadlines

Refer to our table of typical project turnaround times to determine how far out you should submit your request. Work backward on the calendar from your inhand or delivery date using the specific turnaround time for your project type.

Initiate your request

To begin your project, complete our online creative services request form. The creative services manager will contact you when all content has been submitted.

 

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