Skip to Main Content

Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Clare Venegas, Assistant Vice President, Marketing & Communications , cvenegas@udallas.edu / 972-721-5179
Submit a Creative Services Request

News

Prestigious Physics Fellowship Supports Alumna's Research

In a mountain range in Italy, Sophia Andaloro, BS '19, investigates dark matter. One of the 2019 Cardinal Spellman recipients at UD, Andaloro received both the 2020 NSF Graduate Fellowship and the Department of Energy National Nuclear Security Administration Stewardship Science Graduate Fellowship (DOE NNSA SSGF) this past year, her first year in graduate school at Rice University. She is one of five graduate students who will join the NNSA program this fall.

+ Read More

How Do You Build the Perfect Sandcastle?

According to a team of University of Dallas juniors, there's an optimal water-to-sand ratio, roughly 6%, along with a borrowed methodology that's endured the test of time dating back to the relics of the Old Kingdom. The students' research, titled "The Best Sandcastles Are Egyptian: Pyramids Reign Supreme," was awarded a Meritorious designation in the International Mathematical Contest in Modeling (MCM) -- a first in university history.

+ Read More

Alumnus Named Among 2020 Most Influential Black Executives in Corporate America

Savoy, the leading African American business and lifestyle magazine, recently dubbed University of Dallas alumnus and Gupta College of Business Hall of Fame recipient Irvin Ashford Jr., MBA '00, among its 2020 list of elite Black executives. The listing garnered Ashford industry recognition along with the likes of Robert Smith, billionaire founder of Vista Equity Partners, out of more than 500 prospective candidates.

+ Read More