Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Roberta Daley, Director of Client and Creative Services rdaley@udallas.edu / 972.721.5179
Submit a Creative Services Request

News

Parents Support University in Late Daughter's Memory

Mike Kiegerl's youngest daughter, Christine, would have graduated from UD in the Class of 1994, but just before her graduation, she was struck by an impaired truck driver and died instantly. Kiegerl and his wife, Peggy, established the Christine S. Kiegerl Memorial Scholarship in their girl's memory in 1997.

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UD in Service: Ph.D. Students Share 'Confessions' in South Irving

UD students not only read St. Augustine's "Confessions" in Rome, traveling to Ostia to marvel at the place in which, according to Book IX, St. Augustine and his mother, St. Monica, had a joint mystical vision of God — they also travel 4.4 miles from the Irving campus to read the text with residents of South Irving.

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