Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Roberta Daley, Director of Marketing & Communications Operations & Client Services, rdaley@udallas.edu / 972-721-5179
Submit a Creative Services Request

News

University of Dallas Announces 2020 Gupta Hall of Fame Inductees

The University of Dallas' Satish and Yasmin Gupta College of Business is honored to announce its 2020 Hall of Fame inductees, including Gail Warrior Suchy, MBA '99, CEO of CASPR Group; Michael Stedman Wyatt, MBA '91, executive managing director at Cushman & Wakefield of Texas; and John L. Zogg, Jr., MBA '92, managing director at Crescent Real Estate LLC. New Gupta Hall of Fame members will be inducted during the annual award ceremony on Friday, Jan. 24, 2020, from 6-8 p.m.

+ Read More

In Memoriam: University Mourns Passing of Beloved Professor

On Dec. 23, 2019, the university bid farewell to a beloved faculty member and alumnus. Professor of English John Alvis, BA '66 MA '69 PhD '73, passed away at age 75, less than two weeks after the passing of his wife, Sara Kathleen, MA '71, to whom he was married for more than 50 years.

+ Read More