Visual Identity Symbols

Official Seal, Logo & Wordmark

Symbol Symbolism Approved Usage
Official University Seal 
  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
  • Diplomas
  • Transcripts
  • Legal documents
  • Official university scholarly journals
  • Official university stationery
  • May not be used as an identifier, logo or graphic on any other publication without the express permission of the Office of Marketing and Communications.
UD Logo and Wordmark
  • Windows and Paths: The Holy Trinity of the Catholic Church (Father/Son/Holy Spirit); the unity of (body/mind/spirit), past/present/future enclosed in the ring of eternity; art/science/religion bound in a circle of culture. Also symbolic of the Trinity River.
  • No Walls: Limitless possibilities.
  • Columns: Roman columns found in the city of our second campus and home of the Holy See.
  • Torch: Light of Christ and hope/learning/liberty. Cross signifies our faith and values.
  • Bells: (Flip the image upside down and you see the hidden bell shape) Power of church-bells and a call to prayer.
  • Windows: if you are on the outside of a window looking in, then the window represents your view of yourself.
  • Internal and external use
  • Marketing materials – printed and online
  • Signage
  • T-shirts and other printed items
  • Used in conjunction with the horizontal and vertical wordmark; with or without The Catholic University for Independent Thinkers tagline
  • Wordmark may be used by itself in either the stacked or horizontal orientation

 The University of Dallas seal, logo and wordmark may not be used without the university's express written permission. Such requests should be sent to rdaley@udallas.edu

News

UD Earns Recognition Among America's Best Liberal Arts Colleges

The University of Dallas has been recognized in the 2017-18 Colleges of Distinction Guidebook for the eighth consecutive year among nearly 400 of America's best liberal arts institutions. The annual college guidebook featured the university for having one of the nation's most vibrant college communities and named UD as one of three Catholic Colleges of Distinction in Texas.

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Endowment Honors Father, Helps Students Go to Rome

Charles T. Uhl, who worked in UD's IT Department, sent four of his five children to UD and to Rome. When their father passed away, the Uhl children, along with their mother, Nancy, set up a scholarship fund in his name to enable more students to be able to afford Rome each semester.

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Iraqi Couple Will Use UD Education to Enrich, Preserve Culture

They came here so that someday, they can go back with even more to offer. Sana Kandalan, MA '19, and Anmar Oghanna, MBA '19, a wife and husband, both received scholarships to pursue graduate education at UD; they hope to use their degrees and experiences here to better serve their community back home in Erbil.

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