Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Roberta Daley, Director of Client and Creative Services rdaley@udallas.edu / 972-721-5179
Submit a Creative Services Request

News

Program Aims to Open UD Ethos to Wider Community

On Thursday, Sept. 26, several members of the university community gathered to celebrate the completion of Course II of the Studies in Catholic Faith and Culture program, the first component of UD's Liberal Learning for Life initiative. The course is titled "The Person: Tradition and History."

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The Idea of Our University

To found the famous Core curriculum of the University of Dallas, as an education "best for the individual," Donald and Louise Cowan looked to John Henry Newman's The Idea of a University. He unapologetically promotes the Western classics -- precisely because so few know our own culture well enough to appreciate the depth of any other.

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To Russia with UD: Faculty to Lead UD's First Tour of Russia

This summer, the University of Dallas invites students, alumni, faculty and staff to join its first-ever tour abroad of Russia, led by Professor of Physics Richard Olenick and Affiliate Instructor of Spanish, French and Italian Irina Rodriguez. From June 8 to June 16, 2020, Olenick and Rodriguez will guide participants through the cities of Moscow and St. Petersburg, taking them on a cultural and literary tour of the "Russian soul."

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