Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Roberta Daley, Director of Client and Creative Services rdaley@udallas.edu / 972.721.5179
Submit a Creative Services Request

News

Professor Applies Lessons Learned from Autistic Sons to All Life

Former Affiliate Assistant Professor of Spanish Nicole (Hammerschmidt) Lasswell, BA '03, and her husband, Martin, have two sons, Will and Stevie, both of whom have autism. For World Autism Awareness Day, the family was interviewed on Telemundo; because the boys are thriving, it seemed particularly important to the Lasswells to share their story and their hope with others.

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Alumnae Unpack Dense Theological Concepts, Aim to Impact Culture

The first time Monica Ashour, MTS '95 MH '04, read St. John Paul II's "Man and Woman He Created Them: A Theology of the Body" was in 2000 with a small, grassroots group of parents and teachers, including DeAnn (Barta) Stuart, Ph.D., BA '98 MH '04, and Annie (Duffin) Vining, MTh '03. This group went on to found The Theology of the Body Evangelization Team Inc. (TOBET) on the Feast of the Immaculate Conception, Dec. 8, 2001.

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University of Dallas Names New Vice President for Advancement

UD is pleased to announce the appointment of Jason Wu Trujillo as its new vice president for university advancement. Trujillo currently serves as chief development officer and director of the Honor the Future campaign at the University of Virginia (UVA) Law School Foundation, which conducts alumni relations, external affairs, fundraising and endowment management for the benefit of the UVA School of Law. He begins his new role at the end of June.

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