Official Seal, Logo & Wordmark
||We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
- Outer Circle: Founding date, name of University in Latin, motto in Latin.
- Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy
Trinity. Circle is a symbol of eternity and unity of the Godhead.
- Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian
Order and Sisters of Saint Mary of Namur.
- Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning,
oak/olive trees reference Texas.
- Bottom: Trinity River is represented by the wavy lines.
||We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.
Please Note: For use of any of these trademarks, there are important considerations and limitations
(size, color, orientation, position, appropriateness for the design, etc.). Anyone
with a need or desire to create new materials or use these trademarks — especially
for external or promotional purposes — must seek guidance and approval from Marketing
and Communications to ensure proper usage. For guidance and approval, please contact
Marketing and Communications before developing any new items or material:
Roberta Daley, Director of Client and Creative Services firstname.lastname@example.org / 972-721-5179
Submit a Creative Services Request