Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Roberta Daley, Director of Client and Creative Services rdaley@udallas.edu / 972.721.5179
Submit a Creative Services Request

News

UD Announces Record-Breaking Undergraduate Enrollment

The University of Dallas is proud to announce another year of record-breaking undergraduate enrollment of 1,471 students. Record freshmen classes within five of the last seven years have contributed to this milestone. The Class of 2022, comprised of nearly 380 students, is one of the university's largest entering classes in its more than 60-year history.

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University of Dallas Expands Classical Education Program

As many as 100 classical school teachers will receive scholarships this year as the University of Dallas intensifies its efforts within the classical education arena. The university also plans to bring on two new tenure-track faculty members, each devoted primarily to one of two programs in the Braniff Graduate School of Liberal Arts.

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Charity Week: Junior Class Tradition Encourages Unity

Next week kicks off the long-held junior class tradition, Charity Week -- and as the UD community gathers on Monday, Oct. 15, Catholics around the world also celebrate the feast of St. Teresa of Ávila, Virgin, Doctor of the Church. Lasting through Saturday, Oct. 20, the entire University of Dallas campus will raise funds for two nonprofits that align with the university's Catholic identity.

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