Email Communication Policy

Email Communication Policy

Rationale for the need of an e-mail communication policy

    E-mail addresses are increasingly difficult to acquire as potential recipients become more selective about their personal e-mail. 

    The perception of receiving too many unsolicited e-mails leads to recipients who unsubscribe from all e-mail communication. 

    Greater segmentation of content based on the known or perceived interests of a recipient increases the likelihood that a recipient will indeed read an e-mail. 

    Maintaining a consistent look and feel of an e-mail is essential in promoting the UD brand. 

    Based on the rationale above, the University of Dallas will utilize the following e-mail communication policy for e-mails sent en masse to alumni, parents and donors.

Scheduling and Approval

All e-mails must be scheduled via Advancement and sent via iModules. Ten business days are required for preparation of a custom-designed e-mail.

Requests can be made online. Requests must also include a desired send date, subject line and recipient base (i.e., graduates from a particular program or geographic region).

Advancement will confirm the receipt of the materials and estimated e-mail send date. Send date will depend on other scheduled e-mails and the priority level of the e-mail (see “priority” section of this document).

A draft of the e-mail will be sent to the requestor. Two people must approve the draft:

  • Requestor
  • Director of Marketing and Communications

Email Checklist

  • "From" field indicates office/department name
  • Subject Line
    • Words to Avoid: Help, Percent off, and Reminder.
    • Keep it to 50 characters or less.
    • Avoid using splashy promotional phrases, CAPS, or exclamation marks.
    • Subject Line Best Practices
  • Minimal graphics
  • Vital information must be in the text body, even if it's duplicated in the graphic image. Some email browsers disable images.
  • Main body of copy no more than 300 words. Our objective is to get the reader to click a link for more information.
  • Include a clear call to action. The most effective are those with incentives that are timebound.
  • Avoiding the Spam Filters

News

UD in the Community: Lamberti's Carries On Tradition

Its connection to UD helps the alumnus-owned Lamberti's fulfill its three pillars: local, tradition and famiglia. Lamberti's was the vendor for this year's Groundhog "Party in the Park" celebration; additionally, Lamberti's is looking into carrying Due Santi Rosso wine from UD's own vineyard on the Eugene Constantin Campus.

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University of Dallas Dedicates Cardinal Farrell Hall -- Its New 'Front Door'

The University of Dallas community gathered on Friday, Feb. 2, 2018, for the formal blessing and opening of Cardinal Farrell Hall, named after our former bishop of Dallas, previous chancellor and longtime friend of the university, Kevin Cardinal Farrell. The opening of the new student-focused building marks the completion of one of several capital projects, a part of a broader institutional effort to transform the university's Irving campus.

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Textile and Ceramic Exhibition Arrives from North Carolina Mountain Range

The Beatrice M. Haggerty Gallery proudly announces the opening of a two-person exhibition, "What Remains," featuring artists Rachel Meginnes and Assistant Professor of Ceramics Kelly O'Briant. The exhibition is curated by Penland Gallery Director Kathryn Gremley of the Penland School of Craft in North Carolina. In 2001, O'Briant received a two-year Core Fellowship from the Penland School of Craft, where Meginnes recently completed a three-year residency.

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