E-mail addresses are increasingly difficult to acquire as potential recipients become more selective about their personal e-mail.
The perception of receiving too many unsolicited e-mails leads to recipients who unsubscribe from all e-mail communication.
Greater segmentation of content based on the known or perceived interests of a recipient increases the likelihood that a recipient will indeed read an e-mail.
Maintaining a consistent look and feel of an e-mail is essential in promoting the UD brand.
Based on the rationale above, the University of Dallas will utilize the following e-mail communication policy for e-mails sent en masse to alumni, parents and donors.
All e-mails must be scheduled via Advancement and sent via iModules. Ten business days are required for preparation of a custom-designed e-mail.
Requests can be made online. Requests must also include a desired send date, subject line and recipient base (i.e., graduates from a particular program or geographic region).
Advancement will confirm the receipt of the materials and estimated e-mail send date. Send date will depend on other scheduled e-mails and the priority level of the e-mail (see “priority” section of this document).
A draft of the e-mail will be sent to the requestor. Two people must approve the draft:
The University of Dallas has announced a new assistant vice president for marketing and communications. Clare Venegas, who has over 20 years of executive management and strategic communications experience in the private, public and nonprofit sectors, begins her new role on Aug. 3.
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+ Read MoreAssociate Professor of English Greg Roper, Ph.D., BA '84, and Associate Professor of English Andrew Moran, BA '91 PhD '04, have co-edited a book to celebrate the 50th anniversary of the Rome Program and the 25th anniversary of the Eugene Constantin Campus (aka, of course, Due Santi): "Due Santi and the University of Dallas: Un Piccolo Paradiso."
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