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Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

UD Announces Partnership with Leading Canadian University

A new partnership will provide MBA and Master of Management graduates of UWindsor's Odette School of Business (OSB) an opportunity to gain cybersecurity skills and certification through the University of Dallas' Satish & Yasmin Gupta College of Business. The OSB is the first Canadian university to partner with UD's Gupta College of Business.

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A Record-Setting North Texas Giving Day

After calculating totals from yesterday's North Texas Giving Day (NTGD), the University of Dallas will retain its unofficial title as the most generous university in North Texas. UD ranked first among all colleges and universities, and sixth among nearly 400 schools, for both total funds raised and number of gifts received, thanks to the generosity of our community.

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