Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

UD Announces Partnership with IWP

Earlier this month, the University of Dallas announced a partnership with the Institute of World Politics (IWP). UD will be the ninth institution of higher learning to partner with IWP.

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Teller Family Finds Friendship, Fraternity in Love of Music

Growing up in a half-Irish Catholic family in Cincinnati, the seven Teller children knew a household full of music. Lucy, Brother Jonah and Brother Simon Teller have used the love of music instilled during childhood by their family to become musicians and produce music of their own.

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UD Engages Conservation, Behavioral Research Efforts with Dallas Zoo

A few years back, the University of Dallas began to form a relationship with the Dallas Zoo, when Assistant Professor of Biology Deanna Soper, Ph.D., and her colleague, Professor of Psychology Scott Churchill, P.h.D., began taking class trips to the zoo. And in the spirit of further collaboration, the world's leading cheetah expert and conservationist, Laurie Marker, Ph.D., founder and executive director of the Cheetah Conservation Fund (CCF) sponsored by the Dallas Zoo, will join the UD community on Thursday, Oct. 25, to give a lecture about her work rescuing the world's fastest land mammal from extinction.

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