Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

Our Kids at Heart: The Evangelizing Power of Catholic Education

"You bring me a letter of acceptance to a Catholic school for your child, and I promise your child will attend Catholic school." This is the promise Father Mark Hamlet, BA '68 MBA '70, makes to his congregation at every Mass. The pastor of Sacred Heart Catholic Church in Austin, Hamlet has spent much of his ministry advocating for Catholic school education through his nonprofit foundation, Our Kids at Heart.

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Junior Computer Science Major Interns at Google

This past summer, Yeabkal Wubshit, BA '20, earned the internship that every computer science major dreams of: a position at Google -- and spent the summer working on infrastructures for Google Service Accounts at Google's office in Sunnyvale, California.

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Distinguished Alumni Excel in Human Endeavor

The University of Dallas will celebrate the extraordinary achievements of four alumni with its 2019 Distinguished Alumni Awards. Award recipients Deacon Harold Burke-Sivers, MTS '00, Laura Felis Quinn, BS '86 MBA '18, Judy Kelly, BA '63, and John Parker, BA '83 MBA '89, will be honored for their contributions to their professions, communities and the University of Dallas.

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