Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

UD in Service: Ph.D. Students Share 'Confessions' in South Irving

UD students not only read St. Augustine's Confessions in Rome, traveling to Ostia to marvel at the place in which, according to Book IX, St. Augustine and his mother, St. Monica, had a joint mystical vision of God -- they also travel 4.4 miles from the Irving campus to read the text with residents of South Irving.

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How to Build a Shortwave Radio

As you know if you’ve read even some of our first UD Reads book, "All the Light We Cannot See," it’s possible to build a radio from random, scavenged parts, as long as you can find the necessary random, scavenged parts, as Werner does in the book. This is also essentially what Assistant Professor and Department Chair of Physics Jacob Moldenhauer did as well: He scavenged parts from the Physics Department, and built a radio.

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Thomas S. Hibbs Appointed President of University of Dallas

The University of Dallas Board of Trustees announced today that it has unanimously selected Thomas S. Hibbs, Ph.D., BA '82 MA '83, to serve as the university's ninth president. The first alumnus of UD to be president, Hibbs has served as dean of the Honors College and distinguished professor of ethics and culture at Baylor University since 2003.

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