Strategic Marketing & Communications
The Marketing & Communications Department is a full-service, in-house marketing and
communications resource charged with promoting the university’s brand identity by
providing professional strategic communication and marketing support
Thoughtfully planned communication strategies and tactics are critical to successfully
maintaining the university’s brand. The Marketing & Communications team plays an integral
role in developing strategic communication plans and creating marketing and advertising
campaigns that engage our audiences by telling the UD story.
With few exceptions, the university expects all projects that communicate with any
external audience – whether digital or print –to be managed by Marketing & Communications
Department. This includes, but is not limited to, mass email campaigns, print collateral
and video, as well as web and print advertisements.
The Marketing & Communications Department works to enhance the reputation, visibility
and understanding of the university by collaborating with campus units to publicize
news and major events to local, regional and national news outlets. We also administer
a student hometown news program and are responsible for Today@UD, the university's
Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels
through which members of the UD community can connect with each other and the general
public. The Marketing & Communications team maintains official pages on several social
media networks and is a resource for online communities hosted by various campus units.
The Marketing & Communications Department maintains responsibility for the overall
design, content and organization of official websites to ensure message and branding
consistency across campus units. Other digital communication tools range from mass
e-mail services and fully optimized web landing pages and micro sites to content management
system and web analytics training.