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Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

Alumna Establishes Endowed Scholarship to Honor Longtime UD Administrator, Historian

“No one is more deserving of a scholarship in her name than Sybil Novinski,” said President Thomas S. Hibbs, Ph.D., BA ’82 MA ’83, at the ceremony celebrating the Sybil Novinski Scholarship Fund endowed by Eileen McPherson Meinert, BA ’83, and her husband, David Meinert. “This is something that many alumni, faculty and administrators have talked about, and this is a great day because we get to honor someone who’s meant so much to so many.”

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Physics, Chemistry Professors Receive Air Force Grant

In September, the U.S. Air Force awarded the University of Dallas and Cerium Labs a $500,000 STTR Phase II contract to develop a "Silicon Nitride Seal for Thermal Barrier Coating in Gas Turbines for Extended Engine Life.” Affiliate Research Assistant Professor of Physics Will Flanagan, Ph.D., and Associate Professor of Chemistry Ellen Steinmiller, Ph.D., are co-principal investigators on the project. This award builds on a smaller $50,000 Phase I award earlier this year. UD’s portion of the award is $150,000.

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Patriotic Ceremony Honors UD Veterans

Against the backdrop of a picture perfect day, students, faculty and staff gathered on the mall in front of the Haggerty Science Center to pay tribute to veterans who have served our country.

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