Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

Recent DBA Alumnus Begins Tenure-Track Position at UNI

Gabe Dickey, DBA '19, recently successfully defended his dissertation, titled "Exploring the Human Side of Audit Quality: Team Engagement and Partner Leadership Behaviors," for UD's Doctor of Business Administration. Dickey has spent his career in the accounting profession, the vast majority as a certified public accountant working in auditing. He began UD's DBA program three years ago, drawn in by his interest in broader business issues and the program's practitioner-oriented focus.

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Longtime Campus Safety Officer Sworn In to UDPD

Carlos Tijerina came to UD as a Campus Safety officer 23 years ago. He has loved the camaraderie of the CSO, but it has always been his dream to become a police officer. Then, a little over a year ago, UD finally got a police department. On Sept. 10, Tijerina was sworn in by President Thomas Hibbs as an official part of the UDPD team.

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New Trustee Brings Vast Array of Experience to UD's Board

"I guess I'm a man for all seasons," said Irving City Councilman Al Zapanta, who was elected to the University of Dallas Board of Trustees on May 31. Zapanta has had, as he explained, three different, often overlapping careers: in the military, in the private sector, and in both federal and state government and politics.

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