Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

UD Welcomes New Generation of Crusader Alumni

Outdoor chairs filled up quickly as droves of graduates, professors, families and friends arrived on the Braniff Mall the morning of Sunday, May 12, to participate in the 59th annual Spring Commencement Ceremony in honor of UD’s new generation of Crusader alumni.

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Board of Trustees Names John G. Plotts as Interim President

The University of Dallas Board of Trustees has announced the appointment of Executive Vice President John G. Plotts, Ed.D., as interim president of the university. Plotts joined the university in December of 2008, initially serving in the roles of associate provost and dean of undergraduate admissions.

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Professor of English Eileen Gregory, PhD, Named 2018 Piper Professor

"That's what our teaching, and all our talk about the reflective life, boils down to -- efforts to keep brilliance in our hearts, to remember the lightness that is native to our spirit," said 2018 Piper Professor Eileen Gregory, Ph.D, professor of English. The Piper Award honors 10 professors annually in Texas colleges and universities for outstanding achievements in their profession and is widely regarded as the most prestigious award of its kind in the state.

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