Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support


Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.


2018 Galbraith Lecture Explores 'Dante and Liturgical Time'

As we age, most of us ask ourselves, where has the time gone? Borrowing text from UD's Core curriculum, this spring semester's Galbraith Lecture will explore the difference between our own perception of time, and how the philosopher-poet Dante Alighieri viewed mankind's immortal clock, steeped in Scripture and in life.

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UD Presents: 'Dwelling: Paintings by Peter Ligon and Layla Luna'

The Beatrice M. Haggerty Gallery is pleased to announce an upcoming exhibition featuring two Dallas/Fort Worth area artists, Peter Ligon and Layla Luna, who articulate the architectural styling of dwelling spaces in their paintings. Both artists will give presentations at an opening reception on Friday, March 23, at 5:30 p.m. in the Haggar Art History Auditorium located in the Haggerty Art Village on the University of Dallas’ Irving campus.

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Politics Major Empowers Youth, Shares Story Through Theater

Although she herself is not able to vote, Liz Magallanes, BA '18, works to make voting possible for other people. She first got involved with the organization Mi Familia Vota in 2014 and has been contributing to their endeavors ever since, including working with high school students in Dallas ISD. Additionally, she recently had a role in the play "Deferred Action."

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