News and Information

Engaging with the Media. Moving the university forward.

The Office of Marketing & Communications works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program, Hometown UD.

From a news and information perspective our office is responsible for:

  • Creating and distributing press releases, tip sheets, and media advisories.
  • Assisting journalists looking for faculty voices, and promoting our experts.
  • Facilitating media coverage of Cornell, including media visits to campus.
  • Providing media training and assistance when engaging with the media.
  • Facilitating media interviews through our audio and video broadcast studios.

Effective and positive communication with the media can play a significant role in our ability to carry out the university's mission. By maintaining mutually beneficial relationships with editors, reporters, writers and other members of the media, the university will bolster efforts to increase the community's awareness of our programs, achievements and events. Previously established media relationships also can make a significant difference during times of crises.

Protocol

In most cases, the president's senior staff, as well as the director of marketing and communications, serve as official university spokespeople and convey our official institutional position on issues of general campus-wide impact or significance of situations that are of a particularly controversial or sensitive nature.

Ideally, media inquiries should initially be referred to Roberta Daley, Director of Operations & Client Services at 972-721-5179 or rdaley@udallas.edu. Depending on the circumstance, the president or the manager may designate another college administrator to serve as spokesperson on a particular issue.

In cases of critical significance to the university, the director of marketing and communications will work with other college/school officials to develop a written statement outlining the known facts of the situation and summarize the college/school's position.

In the event of a crisis or emergency situation, the director of marketing and communications will handle all contacts with the media, and will coordinate the information flow from the university to the media and general public. In such situations, all campus departments should refer media calls to the Marketing & Communication Department in the Office of Advancement.

When to respond? When to refer?

Faculty and staff are free to respond to media requests regarding your research, scholarship, teaching or professional expertise. The director of marketing and communications, however, should be notified as soon as possible to inform him of the contact. Such notification can be particularly important if follow-up inquiries are made with other personnel to ensure a coordinated, consistent response.

Media inquiries should be referred to the director of marketing and communications if they involve issues of university-wide significance and/or are of a controversial or sensitive nature.

Similarly, the Marketing & Communications Department should be notified about negative occurrences that are likely to make news.

News

Program Aims to Open UD Ethos to Wider Community

On Thursday, Sept. 26, several members of the university community gathered to celebrate the completion of Course II of the Studies in Catholic Faith and Culture program, the first component of UD's Liberal Learning for Life initiative. The course is titled "The Person: Tradition and History."

+ Read More

The Idea of Our University

To found the famous Core curriculum of the University of Dallas, as an education "best for the individual," Donald and Louise Cowan looked to John Henry Newman's The Idea of a University. He unapologetically promotes the Western classics -- precisely because so few know our own culture well enough to appreciate the depth of any other.

+ Read More

To Russia with UD: Faculty to Lead UD's First Tour of Russia

This summer, the University of Dallas invites students, alumni, faculty and staff to join its first-ever tour abroad of Russia, led by Professor of Physics Richard Olenick and Affiliate Instructor of Spanish, French and Italian Irina Rodriguez. From June 8 to June 16, 2020, Olenick and Rodriguez will guide participants through the cities of Moscow and St. Petersburg, taking them on a cultural and literary tour of the "Russian soul."

+ Read More