Effective and positive communication with the media can play a significant role in our ability to carry out the university's mission. By maintaining mutually beneficial relationships with editors, reporters, writers and other members of the media, the university can bolster efforts to increase the community's awareness of our programs, achievements and events.
In most cases, a member of the president's senior staff will serve as official university spokesperson to convey our official institutional position on issues of general campus-wide impact or significance of situations that are of a particularly controversial or sensitive nature. Any media inquiries of this nature should be referred to the assistant vice president of marketing and communications.
Faculty and staff are free and encouraged to respond to media requests regarding research, scholarship, teaching or professional expertise. The assistant vice president of marketing and communications, however, should be notified as soon as possible as such notification can be particularly important if follow-up inquiries are made with other personnel to ensure a coordinated, consistent response.
In the event of a crisis or emergency situation, the assistant vice president of marketing and communications will handle all contacts with the media, and will coordinate the information flow from the university to the media and general public. In such situations, all campus departments should refer media calls to the Office of Marketing & Communications.
Positive media solicitation is an integral part of the university’s communication plan. As such, the Office of Marketing & Communications promotes special accomplishments, events and activities, programs and plans via press releases, which are distributed using a constantly updated list of media contacts. All releases intended for off-campus or external audiences must be routed through the assistant vice president of marketing and communications.
Story ideas should not be pitched to a member of the media without first coordinating with the Office of Marketing & Communications.
Faculty, staff and students are encouraged to share ideas for stories that highlight the our achievements and successes. Use our news tip form to submit your ideas.
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