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Sports, Entertainment & Hospitality Concentration

MBA, Sports, Entertainment & Hospitality Concentration

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Advance Your Sports, Entertainment & Hospitality Expertise and Leadership Skills

As the sports, entertainment, and hospitality industries grow more global and experience-driven, organizations need professionals who can lead teams and create exceptional experiences. The University of Dallas MBA with a Concentration in Sports, Entertainment & Hospitality equips you with industry-specific expertise, operational insight, and leadership skills — preparing you to manage events, elevate guest experiences, and make strategic decisions that drive organizational success.

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Program Overview

Credit Hours: 39 Total Credit Hours / 18 Classes
Delivery Options: Online or on campus in Irving, Texas
Program Format: Flexible evening and online classes for working professionals
Accreditation: AACSB-accredited UDallas College of Business
Typical Duration: 2–3 years (depending on schedule and course load)

 

 

What You’ll Learn in the MBA Sports, Entertainment & Hospitality Concentration

Behind every unforgettable event, thrilling game, and luxury experience is a team of professionals who understand how to deliver excellence. An MBA with a concentration in Sports, Entertainment & Hospitality prepares you to lead in dynamic, fast-paced industries where business, creativity, and customer experience come together.

At the University of Dallas, students in this concentration gain skills in event planning, sponsorship and brand management, guest services, operations, and strategic leadership. The curriculum is rooted in real-world application and ethical decision-making, preparing graduates to thrive in high-energy environments.

 

Career Paths for MBA in Sports, Entertainment & Hospitality Concentration Graduates

 

Leads promotional campaigns, brand partnerships, and fan engagement strategies for sports teams, athletes, or organizations.
Plans and executes live events, including sporting events, concerts, corporate gatherings, or hospitality experiences, coordinating logistics, vendors, and guest experiences.
Oversees day-to-day operations in hotels, resorts, or entertainment venues, ensuring exceptional guest service, efficiency, and profitability.
Manages brand relationships, sponsorship activations, and cross-promotional efforts within sports and entertainment properties.
Leads operations, staffing, and maintenance for stadiums, arenas, or entertainment complexes, ensuring events run smoothly and safely.

Courses You'll Take

39 Total Credit Hours / 18 Classes

(Required for All Graduate Business Programs)
MANA 6V50 The Virtuous Leader. 
MANA 6V51 Business and the Common Good. 
BUAD 6320 The Effective Communicator.

BUAD 5F70 Cornerstone*
ACCT/FINA 6310 Financial Intelligence.
BUAD 6310 Quantitative Reasoning for Decision-Making.
MANA 7310 High Performance Work Teams.
LDRS 6310 Leading Innovation and Organizational Change.
MANA 7330 Integrated Business Operations. 
MANA 7340 Integrated Business Strategy.

*BUAD 5F70. Required for all international and probationary students, including conditional and qualifying admission statuses.

BUAD 6101 Leading Yourself. (Semester 1)
BUAD 6102 Enhancing Interpersonal Effectiveness. (Semester 2)
BUAD 6103 Career Advancement. (Semester 3)

Select one (1) course from the following:

CYBS 6345 Securing the Digital World.
BANA 7320 Data Visualization and Storytelling.
BANA 7355 AI for Business. 
BANA 7380 Advanced Spreadsheet Modeling and Dashboards.

MARK 6340 Contemporary Issues in Sports, Entertainment and Hospitality.
MARK 7341 Venue Management and Hospitality

Select one (1) course from the following:
MARK 6321 Professional Sales and Negotiation
MARK 6322 Branding and Sponsorships
MARK 6337 Digital Marketing.

Apply to the Dallas MBA Program

Joining the University of Dallas MBA program is simple—no GMAT or GRE required. With multiple start dates throughout the year and flexible formats to fit your schedule, applying is the first step toward advancing your career with a values-driven, AACSB-accredited education. Whether online, on-campus, or hybrid, your MBA journey starts here. 

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Frequently Asked Questions

 

The Sports, Entertainment & Hospitality concentration focuses on the management, marketing, operations, and customer experience strategies that drive success across these dynamic industries. Students learn how to lead organizations that bring people together—stadiums, concert venues, hotels, restaurants, and events—while upholding the human-centered values that define the University of Dallas.

Students gain both strategic and operational skills, including:

  • Sports and entertainment marketing
  • Venue and event management
  • Guest experience design
  • Hospitality operations
  • Sponsorship development and partnership management
  • Revenue generation and ticketing strategies
  • Workforce and volunteer coordination
  • Ethical leadership and service excellence
Absolutely. Many courses integrate real-world data sets, case studies, and applied projects. The capstone-style applied analytics project allows students to build a professional portfolio piece that demonstrates practical experience to employers.
Most students complete the concentration within the standard MBA timeline. Full-time students may finish in as little as 1–2 years, while part-time and working students can progress at a pace that fits their schedule.
No. UD’s program is designed for students from a variety of academic and professional backgrounds. Courses start with foundational concepts and build upward, giving all students the support they need to master analytics tools and techniques.

About the Dallas MBA

The UDallas College of Business is AACSB-accredited and nationally recognized for its focus on practical, ethical, and globally minded business education. Our MBA program emphasizes values-driven leadership and provides the flexibility, rigor, and support working professionals need to succeed.

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UDallas College of Business

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