Capstone Projects
In the Satish & Yasmin Gupta College of Business at the University of Dallas, MBA
students in their last semester take a course entitled, The Capstone Consulting Experience.
In this course, students work as a team on a consulting project for a real organization.
Learn More About The Capstone Consulting Experience
Smoothie King (Fall '21)
Via consumer surveys, Capstone students evaluated the firm’s guest experience and
made recommendations.
Concentrix (Spring '21)
Capstone students proposed alternate uses for Concentrix’s Dallas real estate holdings.
St. Vincent de Paul Society of North Texas (Spring and Summer '21)
Two teams of Capstone students proposed enhancements to the SVdP pharmacy program
that serves those in poverty.
Gupta Business Plan Competition (Summer '21)
Looking to re-launch our Business Plan Competition, the Capstone students looked at
other university competitions and surveyed current Gupta students to determine the
best way to position the competition.
My Kuzina (Fall '21)
This upstart Greek ghost kitchen in DFW was looking for a marketing plan that the
Capstone students prepared based on consumer surveys.
Level Pathways (Spring '21)
Providing resources to homeless high school students in Irving, the Capstone students
evaluated the Irving ISD’s at-risk mentoring program and suggested ways for Level
Pathways to use the program to identify youth that may need their services.
Bishop Lynch High School (Fall '21)
Via a student focus group, the Capstone students provided strategic recommendations
to measure how the school’s House System develops student leaders.
Catholic Charities Dallas (Spring, Summer and Fall '21)
Capstone students have been working with CCD for over a year including an examination
of their marketing outreach and volunteer recruitment/retention strategies.
Shreveport-Bossier City Convention & Tourist Bureau (Summer '21)
The Capstone students were asked to review and recommend strategies for the Bureau’s
different social media platforms.
Pro Players Foundation (Spring '21)
The Capstone students researched and created a database of possible sponsors for this
DFW non-profit benefiting children.
Financial Executives International – Dallas
Administering a membership survey, the Capstone students made recommendations for
the organization to grow and diversify its membership.
Irving - Las Colinas Chamber of Commerce (Fall '21)
The Capstone students prepared an Operations Plan for the Chamber’s 2022 Innovation
Awards, which grants cash prizes to Irving high school students for their innovative
ideas.
iSchool of Lewisville
Dr. Ben Dilla’s team worked on a project for iSchool of Lewisville, a magnet school
run by ResponsiveEd. The high school has a business curriculum, and the students run
their own coffee shop called Deja Brew. The director of the school wanted an analysis
of current operations and recommendations on how it could expand. He was very pleased
with the students’ ability to look at industry trends and market data and make it
relevant to their single coffee shop operation. They have already implemented changes
in hours of operation and menu offerings, with more to come.
Acme Brick
One of Professor Bruce Evans’ teams provided wellness strategies for Acme Brick Company.
The Acme Brick senior executive (and a Gupta alum) was very pleased. The harmony between
Capstone students and the client was deeply evident.
In another section of the course, Farley Consulting Company's CEO worked with the
students to develop a strategic marketing plan for his firm.
The Federal Reserve Bank of Dallas
Bishop Lynch High School
One of Dr. Scott Wysong’s teams was tasked with assessing Bishop Lynch High School’s
new house system, whereby students are assigned across grades to one of eight groups
or “houses” in an effort to increase mentorship, pastoral care, and student leadership
opportunities. A Bishop Lynch parent survey and faculty/staff survey were created
to assess these perceptions of the house system. In addition, the team surveyed administrators
at other Catholic high schools in the U.S. who have already implemented a house system.
According to Bishop Lynch High School Principal, Chad Riley, “This project has provided
a research-based foundation for our understanding about the culture at Bishop Lynch
High School, particularly with our implementation of the House System. In addition,
the student consultants for this project have created an opportunity for collaboration
between Bishop Lynch and the University of Dallas that will benefit constituents in
both institutions for years to come."
Dallas Area Rapid Transit (DART)
Dallas Mavericks
Dr. Wysong also supervised an individual Capstone for a student, Lily Ashidam, who
worked on a project for the Dallas Mavericks. Surveying almost 200 UD undergraduate
students, Ashidam was able to assess this demographic’s perception of the Mavs and
provide strategic marketing recommendations to appeal to this segment. Sr. VP, Ronnie
Fauss, was very pleased with the final deliverables.