Capstone Projects Recap - Fall 2019
In the Satish & Yasmin Gupta College of Business at the University of Dallas, MBA
students in their last semester take a course entitled, The Capstone Consulting Experience.
In this course, students work as a team on a consulting project for a real organization.
Learn More About The Capstone Consulting Experience
iSchool of Lewisville
Dr. Ben Dilla’s team worked on a project for iSchool of Lewisville, a magnet school
run by ResponsiveEd. The high school has a business curriculum, and the students run
their own coffee shop called Deja Brew. The director of the school wanted an analysis
of current operations and recommendations on how it could expand. He was very pleased
with the students’ ability to look at industry trends and market data and make it
relevant to their single coffee shop operation. They have already implemented changes
in hours of operation and menu offerings, with more to come.
One of Professor Bruce Evans’ teams provided wellness strategies for Acme Brick Company.
The Acme Brick senior executive (and a Gupta alum) was very pleased. The harmony between
Capstone students and the client was deeply evident.
In another section of the course, Farley Consulting Company's CEO worked with the
students to develop a strategic marketing plan for his firm.
The Federal Reserve Bank of Dallas
Dr. Olson’s team worked with the Federal Reserve Bank of Dallas to create a strategy
for Bank purchasing practices to become 'green' and support their overall sustainability
initiative. Activities included an analysis of the current procurement purchasing
practices, internal and external research on best practices and an ideal state, gap
analysis followed by recommendations to implement (tools, policies and procedures)
along with a change management plan.
Bishop Lynch High School
One of Dr. Scott Wysong’s teams was tasked with assessing Bishop Lynch High School’s
new house system, whereby students are assigned across grades to one of eight groups
or “houses” in an effort to increase mentorship, pastoral care, and student leadership
opportunities. A Bishop Lynch parent survey and faculty/staff survey were created
to assess these perceptions of the house system. In addition, the team surveyed administrators
at other Catholic high schools in the U.S. who have already implemented a house system.
According to Bishop Lynch High School Principal, Chad Riley, “This project has provided
a research-based foundation for our understanding about the culture at Bishop Lynch
High School, particularly with our implementation of the House System. In addition,
the student consultants for this project have created an opportunity for collaboration
between Bishop Lynch and the University of Dallas that will benefit constituents in
both institutions for years to come."
Dallas Area Rapid Transit (DART)
Another team in Dr. Wysong’s Capstone course worked to assess and benchmark Dallas
Area Rapid Transit’s (DART) employee benefits plan and provide strategic recommendations
to enable the organization to offer a 5-star plan. The students conducted a number
of employee interviews as well as employee and retiree focus groups. “This was a very
challenging project, but it was very rewarding and a perfect culmination to my and
my teammate’s MBA,” said team leader Ryan Powell.
Dr. Wysong also supervised an individual Capstone for a student, Lily Ashidam, who
worked on a project for the Dallas Mavericks. Surveying almost 200 UD undergraduate
students, Ashidam was able to assess this demographic’s perception of the Mavs and
provide strategic marketing recommendations to appeal to this segment. Sr. VP, Ronnie
Fauss, was very pleased with the final deliverables.