Laura Munoz, PhD

Recent Research

Aplin-Houtz, M., Munoz, L., Ferguson, J.R., Fleming, D. & Miller, R.J. (2023). What matters to students? A SCARF-based model of educational service recovery. Marketing Education Review 33 (4), 320-340. Retrieved from https://doi.org/10.1080/10528008.2023.2241450 

Brill, T.M., Munoz, L. & Miller, R.J. (2022). Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications. The role of smart technologies in decision making, 35-70. Retrieved from https://doi.org/10.4324/9781003307105 

Miller, R.J., Munoz, L. & Mallin, M. (2021). Acquaintances or friends? Exploring the effects of contracts, trust and ethical level on opportunism in manufacturer-distributor relationships. Journal of Business & Industrial Marketing. Retrieved from https://doi.org/10.1108/JBIM-05-2020-0245 

About

Dr. Laura Munoz is an author and an award-winning Associate Professor of Marketing with the Satish and Yasmin Gupta College of Business at the University of Dallas. She received her PhD in Marketing and International Business from the University of Texas – Pan American (now The University of Texas of the Rio Grande - AACSB accredited). She has completed the Program on Negotiation at Harvard Law School, The Case Method Seminar at Harvard Business School, and is certified on the Chally Assessment, a sales hiring assessment tool, from the Sales Education Foundation.

Her passion lies in professional selling and as such, she connects theory with practice by being a faculty coach in national sales competitions. She is also the co-author of the textbook “Introduction to Business: Best Practices and Emerging Trends” published by Stukent, Inc.

Dr. Munoz research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Marketing Management Journal, and Journal of Marketing Education to mention a few. In addition, she has over 40 papers accepted at peer-reviewed conferences. She maintains her professional practice where she is hired by national and international companies and colleges as a keynote speaker, seminar/webinar provider, and consultant.

Professional Selling, Channels of Distribution, Entrepreneurship, and Pedagogy

• 2023 Haggerty Teaching Award – University of Dallas. University-wide award as voted by students and alumni to recognize faculty who have a significant impact on their lives.
• 2022 Steven Shaw – Joe Hair Best Paper in Conference Award. Society for Marketing Advances Conference.
• 2020 Best Track Paper – Promotions and Advertising. Society for Marketing Advances Conference.
• 2021 Best Track Paper – Pedagogy. Society for Marketing Advances Conference.
• 2020 Best Track Paper – Sales and Sales Management. Society for Marketing Advances Conference.
• 2019 Outstanding Researcher of the Year. College of Business – University of Dallas.
• 2017 Engagement Award. College of Business – University of Dallas.
• 2015 - 2017 Outstanding Service Award. National Conference in Sales Management.
• 2015, 2013 University of Dallas Haggar Scholar.
• 2013 Managed the student team who won the regional marketing contest: Market the IMA! (Institute of Managerial Accountants). The University received a plaque and a $500 donation.
• 2011 Thank-a-teacher Recognition. University of North Texas at Dallas.
• 2009 Linda S. Felts Award for Student Support. The University of Texas of the Permian Basin.
• 2005 Best Track Paper Award. Online buying. Association for Global Business Conference.