Laura Munoz, PhD

Teaching Areas

• Marketing Strategy
• Digital Marketing
• Professional Sales
• Negotiation
• Entrepreneurship
• Rhetoric and Persuasion
• Professional communication

Teaching Philosophy or Approach

Student evaluations consistently highlight quality, relevance, and enjoyment as vital aspects in Dr. Munoz’ classroom. Her teaching approach is based on the idea that a class should progressively cover topics according to Bloom’s taxonomy. Early topics focus on foundational critical thinking skills, such as remembering, and as the course advances, higher-level skills, such as evaluation and judgment, are integrated. Additionally, her classes emphasize active learning to keep students engaged and attentive through tools like cases, in-class discussions, role-plays, think-pair-share, and projects.

Research Interests and Expertise

Dr. Munoz's main area of research is in professional sales, where she has published in prestigious journals such as the Journal of Personal Selling and Sales Management, Industrial Marketing Management, and the Journal of Marketing Management.

Her broader research interests include educational psychology, emotional psychology, issues in b2b seller relationships, and academic success.Dr. Muñoz’s work is impactful because it sits at the intersection of education, technology, and human behavior, three areas undergoing rapid transformation.

Awards and Honors

• 2025 Best Paper in Conference – Midwest Academy of Management.
• 2024 Excellence in Teaching Certificate – Marketing Management Association. Runner-up for the Master Teacher Award.
• 2023 Hagerty Teaching Excellence Award – University of Dallas. University-wide award awarded by students and alumni.
• 2022 Steven Shaw – Joe Hair Best Paper in Conference. Society for Marketing Advances.
• 2022 Best Track Paper, Promotions and Advertising – Society for Marketing Advances Conference.
• 2021 Best Track Paper, Pedagogy – Society for Marketing Advances Conference.
• 2020 Best Track Paper, Personal Sales and Sales Management – Society for Marketing Advances Conference.
• 2019 Gupta College of Business Researcher of the Year Award – University of Dallas.
• 2017 Gupta College of Business Engagement Award – University of Dallas
• 2016 - 2017 Outstanding Service Award – National Conference in Sales Management. Conference chair for Competitive Paper Sessions.
• 2015 Outstanding Service Award – National Conference in Sales Management
• 2017 Coached winner Rachel Sullivan in the English track at the Global Bilingual Sales Competition at Florida International University.
• 2015 Haggar Scholar Award – University of Dallas. University-level award to attend the Negotiation Seminar at Harvard University.
• 2014 Coached the student team that placed 2nd place at the American Marketing Association Case Competition.
• 2013 Haggar Scholar Award – University of Dallas. University award to attend the Harvard Case Method Seminar at Harvard University.
• 2013 Coached the winning team in the regional marketing contest: Market the IMA! (Institute of Managerial Accountants). The University received a plaque and a $500 donation.
• 2011 Recognized in the Thank a Teacher Program – University of North Texas at Dallas
• 2009 Linda S. Felts Award - The University of Texas of the Permian Basin.Recognition for outstanding student assistance as voted by students.
• 2005 Best Track Paper - Association for Global Business Conference. Track #8: Online Buying, Internal Marketing, and Marketing Strategy. Paper: Emotions and Emoticons Expressed in Online Communities: A Latin American Comparison. Laura Serviere, Monica D. Hernandez, and Michael S. Minor.

Professional Engagement and Impact

Dr. Munoz sees her consulting practice as being able to positively influence academic thinking and practical decision-making. Whether she is engaging in marketing strategy seminars, giving a keynote speech, or training professionals, her approach focuses on empowering individuals to be confident decision makers.

Some of her clients, whether profit or pro-bono, have been: Microsoft’s Academy for College Hires (MACH) program, Electronic Arts Black Employee Council, Parkhill, Prospanica, and the Sales Enablement National Conference to mention a few.

Short Personal Statement

“I value education as it has allowed me to prosper personally and professionally. Whether I am one-on-one or speaking in front of an auditorium, it is important for me to establish an authentic connection. An authentic connection is one of the most powerful forces shaping how people learn, work, lead, and build relationships. We are wired for connection as people thrive when they are seen and valued.”

Personal Interests and Community Involvement

Dr. Munoz is the mom to “peanut,” her son, wife to her husband Aaron, and mom to her four-legged dogs: Jelly, Saint, and Barnaby. She is thankful for a full life.