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Business Analytics

Big Data. Bigger Results.

Business Analytics graduates are in high demand as the need for businesses to learn how to use and manage all of their collected data continues to grow. The University of Dallas Business Analytics programs incorporate the complexities of decision making using quantitative and qualitative data. Learn how to integrate technical data programs in order to design solutions that solve business problems and lead digital strategy and innovation.

Why Business Analytics at UD? 

  • The University of Dallas STEM-designated business analytics program is accredited by the Association to Advance Collegiate Schools of Business (AACSB International), representing the highest standard for business schools worldwide.
  • The Business Analytics Practicum gives students the opportunity to complete an applied analytics project in their last semester.
  • You will gain experience using the technical skills required to support data-driven business decisions with various software programs such as SAS, SQL, R, Python and Tableau.
  • The Business Analytics program is developed in partnership with SAS and students will gain the knowledge necessary to take five SAS certifications as a part of their main coursework. 
  • Classes can be taken 100% online, 100% on campus, or in a combination.
  • The faculty are expert leaders in their fields and bring the latest advancements into the classroom.

Business Analytics Programs Offered at UD:

Master of Science

Master of Science (M.S.) in Business Analytics (STEM)

This 33-credit-hour program equips students with an intensive education in enterprise architecture, strategy and governance, project management, business analytics, ethics and sustainability. Graduates are well-prepared for careers as project managers, data scientists, information systems managers, system software managers and chief information officers.

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MS Financial Analytics

Master of Science (M.S.) in Financial Analytics (STEM)

The 42-credit-hour M.S. in financial analytics program specializes in the application of data science in the finance industry. As a STEM-designated program, the M.S. in financial analytics combines business analytics skills such as data visualization, database management, predictive modeling and programming to make financially strategic decisions.

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MS Cyber Intelligence

Master of Science (M.S.) in Cyber Intelligence (STEM)

The 42-credit-hour M.S. in cyber intelligence specializes in the application of the most sought-after skills in the key fields of business analytics and cybersecurity. This STEM-designated program combines cybersecurity principles — such as cryptography, penetration testing and forensics — with the most relevant statistical and programming techniques.

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MBA with Concentration

MBA with Business Analytics Concentration

For professionals looking to enhance their careers in management, the MBA with a business analytics concentration allows students to gain a basic understanding of business analytics to complement knowledge and leadership skills gained through the Dallas MBA.

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Employment Outcomes

Our recent graduates have found success in positions such as:

Senior Manager

Data Analyst

Market Research Analyst
Fidelity Investments

Senior Engineer
American Airlines



Lead Logistics Analyst

Data Visualization Analyst
Southwest Airlines

Big Data and Cognitive Analyst

Business Intelligence Analyst



Accounting at the University of Dallas

Program Rankings

Best Cyber Security Degrees in Dallas

Top 50 Online MBA Programs in IT

One of America’s Best Value Colleges

Top Management Degrees DBA Program 2016

The Best Colleges' Top Online Master's in Information Systems Security

College of Distinction

Juana Lazo Quote“ At UD, the professors are very enthusiastic about their fields so they enjoy and even encourage in-depth classroom discussions. It leads to deep connections not only with the concepts you're learning but in personal networking relationships once class is over. ”- Juana Lazo, MBA with Business Analytics Concentration