Marketing, MBA, Concentration

The marketing concentration is designed for MBA students who wish to pursue a career in marketing by learning to combine the most important aspects of marketing strategy with marketing analytics.


Leadership

About the Concentration

In a rush to measure a marketing plan’s return on investment, many marketers have become too focused on analytics and not focused enough on telling their story. Stories engage customers and are critical to marketing success. We believe that learning to first tell the story and then measure its success will help you stand out in today's competitive landscape.

In addition, digital marketing techniques are integrated into all courses making our graduates well equipped for roles at the manager or director level such as:

  • Director of Marketing
  • Social Media Manager
  • Content Strategist
  • Brand Manager
  • Chief Marketing Officer

MBA with Marketing Concentration Courses

39 credit hours/13 classes 

Required Core Curriculum:

ACCT 5323. Accounting for Managers.
BUAD 5350. Data Analysis for Decision Making.
BUAD 6305. The Effective Leader.
BUAD 8310. Business and Society.
FINA 6305. Managerial Finance.
MANA 6307. Managing Complex Organizations.
MANA 8320. Global Strategy.
MARK 6305. Value Based Marketing.
OPER 6305. Management of Operations.
BUAD 8390. The Capstone Experience.

Marketing Concentration:

MARK 7327. Digital Marketing.
MARK 6321. Professional Selling and Negotiation.
MARK 7322. Branding and Sponsorship.

 

AACSB-accredited

 

 

 

 

Related Programs

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Accounting

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Cybersecurity

College of Business Faculty

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Enoch Kusi Asare, DBA, CPA

Associate Professor of Accounting, Director of Accounting Programs

Phone: (972) 721-5230

Email: ekasare@udallas.edu

Office: SB Hall #213

Office Hours: By Appointment

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Biodun Awojobi, PhD, CISSP

Adjunct Professor of Cybersecurity

Email: aawojobi1@udallas.edu

Office Hours: By Appointment

Jennifer Bannister

Jennifer Bannister, PhD

Assistant Professor of Accounting

Phone: (972) 721-4107

Email: jbannister@udallas.edu

Office: SB Hall #214

Office Hours: By Appointment

Greg Bell, PhD

Greg Bell, PhD

Senior Associate Dean and Professor of Management, Gupta College of Business

Phone: (972) 721-5167

Email: gbell@udallas.edu

Office: SB Hall #203

Office Hours: By Appointment

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Sandra Blanke, PhD, CISSP

Associate Professor of Cybersecurity

Phone: (972) 721-5189

Email: sblanke@udallas.edu

Office: SB Hall #212

Office Hours: By Appointment

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Joshua Briones, MBA

Adjunct Instructor of Management, Gupta College of Business

Email: jbriones@udallas.edu

Office Hours: By Appointment

David Bulkeley, MBA

David Bulkeley, CPA, MBA

Adjunct Instructor of Accounting, Finance, and Academic Tutor of Finance

Email: dbulkeley@udallas.edu

Office Hours: By Appointment

Sheri Collier

Sheri Collier, MBA

Graduate Academic Services Manager, Gupta College of Business

Email: sdcollier@udallas.edu

Office Hours: By Appointment

Kim Cook

Kim Cook, Ed.D., MBA

Adjunct Professor, Gupta College of Business

Email: kcook_adj@udallas.edu

Office Hours: By Appointment

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Matthew B Davis

Adjunct Professor of Cybersecurity

Ben Dilla

Ben Dilla, PhD

Affiliate Assistant Professor of Management

Phone: (972) 721-5171

Email: bdilla@udallas.edu

Office: SB Hall #238

Office Hours: By Appointment

Julia Fulmore

Julia Fulmore, PhD

Associate Dean of Faculty Affairs and Curriculum Development, Associate Professor of Management, Gupta College of Business

Phone: (972) 721-4099

Email: jfulmore@udallas.edu

Office: SB Hall #211

Office Hours: By Appointment

Lyn Pavel

Catalin Gabriel (Lyn) Pavel, DBA

Adjunct Professor of Management, Gupta College of Business

Email: cgpavel@udallas.edu

Office Hours: M 11:00 a.m. - 12 p.m. or by Appointment

Jenny Gu, PhD

Jenny Gu, PhD

Associate Professor of Finance, Gupta College of Business

Phone: (972) 721-5068

Email: jgu@udallas.edu

Office: SB Hall #204

Office Hours: By Appointment

Beth Houran

Beth M Houran, DBA

Adjunct Faculty, Gupta College of Business

Email: ahouran_adj@udallas.edu

Office Hours: By Appointment

Alex Ivaschenko

Alex Ivaschenko

Adjunct Instructor of Business, Gupta College of Business

Email: aivaschenko_adj@udallas.edu

Office Hours: By Appointment

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Cara Jacocks, PhD

Affiliate Instructor of Business Communications, Gupta College of Business

Phone: (972) 721-5256

Email: cjacocks@udallas.edu

Office: SB Hall #234

Office Hours: TR 10:00 - 11:00 a.m. or by Appointment

Michael Kuban

Michael Kuban, MEd, MBA, PMP

Adjunct Instructor of Technology Management, Gupta College of Business

Email: mkuban@udallas.edu

Office Hours: By Appointment

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Brett Landry, PhD, CISSP

Professor of Cybersecurity, Gupta College of Business

Phone: (972) 721-4067

Email: blandry@udallas.edu

Office: SB Hall #219

Office Hours: By Appointment

Rich Miller, DBA

Rich Miller, DBA

Associate Professor of Operations Management, Gupta College of Business

Phone: (972) 721-5377

Email: rmiller@udallas.edu

Office: SB Hall #208

Office Hours: By Appointment