The marketing concentration is designed for MBA students who wish to pursue a career in marketing by learning to combine the most important aspects of marketing strategy with marketing analytics.
In a rush to measure a marketing plan’s return on investment, many marketers have become too focused on analytics and not focused enough on telling their story. Stories engage customers and are critical to marketing success. We believe that learning to first tell the story and then measure its success will help you stand out in today's competitive landscape.
In addition, digital marketing techniques are integrated into all courses making our graduates well equipped for roles at the manager or director level such as:
Required Core Curriculum:
ACCT 5323. Accounting for Managers.
BUAD 5350. Data Analysis for Decision Making.
BUAD 6305. The Effective Leader.
BUAD 8310. Business and Society.
FINA 6305. Managerial Finance.
MANA 6307. Managing Complex Organizations.
MANA 8320. Global Strategy.
MARK 6305. Value Based Marketing.
OPER 6305. Management of Operations.
BUAD 8390. The Capstone Experience.
MARK 6329. Integrated Marketing Communication.
MARK 7327. Digital Marketing.
Plus two of the following:
MARK 6321. Professional Selling and Negotiation.
MARK 7322. Branding and Sponsorship.
MARK 7324. International Marketing.