Barriers In Negotiations Badge

Barriers In Negotiations Badge

Barriers in Negotiations Badge

2020 Prospanica Conference & Career Expo: Barriers in Negotiations Badge

Earners of the Barriers for Negotiations badge understand psychological and cultural barriers can offer insights that can be harnessed in creating win-win solutions during negotiations. They know how to reframe their views with knowledge and creativity to deliver value for everyone involved. The Barriers for Negotiations badge was developed and facilitiated for Prospanica by University of Dallas Faculty.

Meet Dr. Laura Munoz

Dr. Laura MunozDr. Laura Munoz is an Associate Professor of Marketing with the Satish and Yasmin Gupta College of Business at the University of Dallas. She received her Ph.D. in Marketing and International Business from the University of Texas – Pan American (now The University of Texas of the Rio Grande - AACSB accredited). As part of her commitment to continuous education, she has completed the Program on Negotiation at Harvard Law School, The Case Method Seminar at Harvard Business School and is certified on the Chally Assessment, a sales hiring assessment tool, from the Sales Education Foundation. Her passion lies in professional selling and as such, she connects theory with practice by being a faculty coach in national sales competitions. In addition, she is the faculty advisor for Market Share – Marketing, the college’s undergraduate student organization affiliated with the American Marketing Association. 

Among her awards, she received the 2015 Outstanding Service Award at the National Conference in Sales Management for her work as a Board Member and the University of Dallas Haggar Scholar (2013 and 2015). Dr. Munoz won the Best Track Paper award in 2005 from the Association for Global Business Conference for her work on online communities and her 2016 work on entrepreneurship was nominated for the “Most Relevant for Entrepreneurs” award at the U.S. Association of Business and Entrepreneurship Conference. More recently, she earned the 2017 Engagement award for her commitment to teaching, research and service and the 2019 Outstanding Researcher of the year at the College.

To see Dr. Munoz' full bio, click here.

Workshop Description

Title: Reframing Psychological and Cultural Barriers in Negotiations

When engaged in negotiations, individuals tend to assume they can ignore or go against the psychological and cultural barriers existing within each party. The truth is that these concepts are embedded into who we are, and they certainly have a seat at the table. In this seminar, we will explore how knowledge and creativity can be utilized to reshape our views, reframing them to see these barriers as conduits to deliver value for everyone involved. The seminar will cover topics such as: basics of negotiation, irrationality, emotions, judgmental overconfidence, loss aversion, endowment effects, legal culture challenges, and mindsets.

Earning the Badge

You can only earn this badge at the 2020 Prospanica Conference & Career Expo by attending the  Reframing Psychological and Cultural Barriers in Negotiations  Workshop sessions on Wednesday and Thursday, October 14 - 15, 2020.

Learners must participate in all activities during the session.

The badge will be issued by the University of Dallas. 

Contact UD

Have questions or want to speak to a person? Contact us at or 972-721-5298.